Anesthesia & Analgesia 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
Anesthesia & Analgesia consistently publishes the largest number of original, peer-reviewed studies in the specialty each year, providing unparalleled depth and breadth of content for the clinician and researcher. To provide expert guidance in anesthesia, pain control and critical care for all types of surgery now in practice, the Journal has identified highly-recognized Section Editors to guide 13 major subspecialty departments. Special editorial features include articles on cardiovascular, obstetrics, pediatrics, and pain medicine; Echo Rounds; and CME opportunities.
Organizational Affiliation:
Official Journal of the International Anesthesia Research Society, the Society of Cardiovascular Anesthesiologists, the Society for Pediatric Anesthesia, the Society for Ambulatory Anesthesia, the International Society for Anaesthetic Pharmacology, the Society for Technology in Anesthesia, the Anesthesia Patient Safety Foundation, the Society of Critical Care Anesthesiologists and the Society for Obstetric Anesthesia and Perinatology.
Journal Distribution:
Total Access (Electronic + Print): 17,985
Print Circulation: 17,719
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 120,950
Average Monthly Visits (US): 169,100
Average Monthly Page Views (US): 318,650
eTOC Subscribers: 6,550
Frequency: Monthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Kevin Anderer
Editor-in-Chief: Steven L. Shafer
Placement Policy: Ads placed in wells.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Medical Anesthesia. Anesthesiologists and physicians with secondary interests who devote all or much of their time to practices that involve this specialty; individuals with doctorate degrees specializing in anesthesia practice or research; allied medical field professionals; and institutions.
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $6,420 | $2,845 | $5,535 | $1,960 |
| 6x | $6,285 | $2,710 | $5,450 | $1,875 |
| 12x | $6,195 | $2,620 | $5,390 | $1,815 |
| 24x | $6,140 | $2,565 | $5,340 | $1,765 |
| 36x | $6,060 | $2,485 | $5,155 | $1,580 |
| 48x | $6,050 | $2,475 | $5,145 | $1,570 |
| 60x | $6,020 | $2,445 | $5,120 | $1,545 |
| 72x | $5,875 | $2,300 | $4,995 | $1,420 |
| 96x | $5,830 | $2,260 | $4,960 | $1,385 |
| 120x | $5,790 | $2,215 | $4,925 | $1,350 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $5,000
TOC iPad Band: $3,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. 6-page: 7 times earned B/W (PI) page rate
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Electronic Table of Contents (eTOC) Banner Rates: $1,500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $3,120 | $2,125 | $1,405 | $905 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Electronic Table of Contents (eTOC) Banner Rates: $1,500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 11/20/2012 | 11/21/2012 | 11/21/2012 | 11/30/2012 | 12/07/2012 | 11/20/2012 |
| February | 12/24/2012 | 12/28/2012 | 12/28/2012 | 01/07/2013 | 01/15/2013 | 12/26/2012 |
| March | 01/24/2013 | 01/29/2013 | 01/29/2013 | 02/05/2013 | 02/13/2013 | 01/25/2013 |
| April | 02/22/2013 | 02/27/2013 | 02/27/2013 | 03/06/2013 | 03/14/2013 | 02/25/2013 |
| May | 03/25/2013 | 03/28/2013 | 03/28/2013 | 04/04/2013 | 04/14/2013 | 03/26/2013 |
| June | 04/24/2013 | 04/29/2013 | 04/29/2013 | 05/06/2013 | 05/14/2013 | 04/25/2013 |
| July | 05/23/2013 | 05/29/2013 | 05/29/2013 | 06/05/2013 | 06/13/2013 | 05/24/2013 |
| August | 06/25/2013 | 06/28/2013 | 06/28/2013 | 07/08/2013 | 07/16/2013 | 06/26/2013 |
| September | 07/25/2013 | 07/30/2013 | 07/30/2013 | 08/06/2013 | 08/14/2013 | 07/26/2013 |
| October | 08/23/2013 | 08/28/2013 | 08/28/2013 | 09/05/2013 | 09/15/2013 | 08/26/2013 |
| November | 09/25/2013 | 09/30/2013 | 09/30/2013 | 10/07/2013 | 10/15/2013 | 09/26/2013 |
| December | 10/24/2013 | 10/29/2013 | 10/29/2013 | 11/05/2013 | 11/13/2013 | 10/25/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: 45 lb. Coated stock
Covers: 8 Pt. Coated cover stock
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8 3/8" | x | 5 1/2" |
| 1/2 page vertical: | 3 1/2" | x | 10" | 4 1/4" | x | 11 1/8" |
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. Sizes: 2 page insert - 8 3/8" x 11 1/4" binding. 4 page insert - 8 3/8" x 11 1/4" folded with 18" lip high folio page.
b. All inserts to be furnished printed, ready for binding. Multiple leaf inserts must be furnished folded. Die-cuts within body of insert must be limited so as to not offset stiffness of the page and in no way adversely affect material on adjacent page. Sample of insert must be submitted to Ad Production Manager for approval. Carton Packing preferred, quantity, publication clearly indicated.
c. Trimming: 1/8" head, foot, width; 1/2" safety margin in gutter. All inserts (tipped or gathered) always jog to head. Further information furnished upon request.
d. Stock: 80 lb. maximum. Coated or 60 lb. offset.
e. Quantity: Consult Advertising Production Manager.
f. Copy Clearance: All inserts subject to approval by Editor. Copy should be supplied to Ad Production Department prior to printing inserts. Allow three weeks for approval.
Disposition of Reproduction Materials:
Material will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding unless requested in writing.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Dee Bolognini
333 Seventh Avenue
New York , NY 10001
646-674-6645
646-674-6301
Career, Education & Events Advertising Specialist:
Taron Butler
351 W. Camden Street
Baltimore , MD 21201-2436
800-645-3658
410-558-6257
Reprints & Distribution Specialist:
Connor Winther
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8797
Production:
Liana Watson
Two Commerce Square 2001 Market Street
Philadelphia , PA 19103
215-521-8628
Printer:
R. Reidenbaugh
3575 Hempland Road
Lancaster , PA 17601
Advertisers Outside the US:
44 0 20 8542 3200
44 0 20 8543 3810
Online Advertising Coordinator:
Miriam Terron-Elder
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6538
646-224-8742