Editorial Focus:
Founded in 1874, The Journal of Nervous and Mental Disease is the world's oldest independent scientific monthly in the field of human behavior. It provides peer reviewed international research for clinicians in the behavioral sciences who are interested in the nature, etiology, diagnosis and treatment of neurological disease and disordered human behavior. Special reference is given to cultural, socio-economic and interpersonal contexts.
Organizational Affiliation:
The Journal of the American Association of Neuropathologists, Inc. (AANP)
Journal Distribution:
Total Access (Electronic + Print): 914
Print Circulation: 388
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 3,600
Average Monthly Visits (US): 6,800
Average Monthly Page Views (US): 21,150
eTOC Subscribers: 1,480
Issuance: 12 issues
Frequency: Monthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Kevin Anderer
Editor-in-Chief: Raymond A. Sobel, MD
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Members of the American Association of Neuropathologists, Inc. (AANP), neuropathologists, neurologists, neurosurgeons, pathologists, psychiatrists, basic neuroscientists, and librarians around the world.
Web:
www.jneuropath.com
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) |
|---|---|---|---|---|---|---|
| 1x | $1,520 | $800 | $1,245 | $525 | $1,045 | $325 |
| 3x | $1,425 | $705 | $1,175 | $455 | $980 | $260 |
| 6x | $1,370 | $650 | $1,135 | $415 | $955 | $235 |
| 12x | $1,315 | $595 | $1,110 | $390 | $920 | $200 |
Cover and Preferred Position Rates:
2nd Cover: 35% of earned B/W (PI) page rate
3rd Cover: 20% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Opposite Masthead: 15% of earned B/W (PI) page rate
Opposite TOC: 20% of earned B/W (PI) page rate
Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 8-page: 8.5 times earned B/W (PI) page rate
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,135 | $775 | $515 | $330 |
Contact your Sales Specialist for volume discounts.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|
| January | 11/08/2012 | 11/09/2012 | 11/14/2012 | 11/26/2012 | 11/06/2012 |
| February | 12/28/2012 | 01/03/2013 | 01/10/2013 | 01/20/2013 | 12/31/2012 |
| March | 01/29/2013 | 02/01/2013 | 02/08/2013 | 02/19/2013 | 01/30/2013 |
| April | 02/28/2013 | 03/05/2013 | 03/12/2013 | 03/20/2013 | 03/01/2013 |
| May | 03/29/2013 | 04/03/2013 | 04/10/2013 | 04/18/2013 | 04/01/2013 |
| June | 04/30/2013 | 05/03/2013 | 05/10/2013 | 05/20/2013 | 05/01/2013 |
| July | 06/03/2013 | 06/06/2013 | 06/13/2013 | 06/23/2013 | 06/04/2013 |
| August | 07/01/2013 | 07/05/2013 | 07/12/2013 | 07/22/2013 | 07/02/2013 |
| September | 08/02/2013 | 08/07/2013 | 08/14/2013 | 08/22/2013 | 08/05/2013 |
| October | 08/29/2013 | 09/04/2013 | 09/11/2013 | 09/19/2013 | 08/30/2013 |
| November | 09/30/2013 | 10/03/2013 | 10/10/2013 | 10/20/2013 | 10/01/2013 |
| December | 10/30/2013 | 11/04/2013 | 11/11/2013 | 11/19/2013 | 10/31/2013 |
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Perfect
8 1/8" x 10 7/8"
Inside pages: 60 lb. Anthem gloss
Covers: 8 point, coated two sides
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 16 3/4" | x | 11 1/8" | |||
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8 3/8" | x | 5 1/2" |
| 1/2 page vertical: | 3 1/2" | x | 10" | 4 1/4" | x | 11 1/8" |
| 1/8 page vertical: | 1 3/8" | x | 4 1/2" | |||
| 1/8 page horizontal: | 3 1/8" | x | 2" | |||
| 1/4 page: | 3 1/2" | x | 5" | |||
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
a. All inserts must be furnished printed, ready for binding. Multiple leaf inserts must be furnished folded.
b. BRMs: 4 1/4" x 6" minimum, allow 1/8" head and gutter trim and 3/8" from perforation to binding edge. Jogs to top. Reply part must meet USPS regulations. Minimum card stock .007.
c. Sample of insert must be submitted to your Sales Specialist for approval.
d. Carton packing preferred. Publication, quantity and date must be clearly indicated.
e. Two-page insert: 8 3/8" x 11 1/8" Four-page insert: 16 3/4" x 11 1/8" (before folding). Keep live matter 1/2" from trim.
f. Stock weight: Maximum 80 lb. coated. Quantity and closing date: Consult your Sales Specialist. A service charge will be rendered for special printer services or unusual inserts that cause bindery slow-downs or incur additional printer charges. All such requests must be submitted prior to printing for approval.
Ads are held for one year after date of last insertion and then destroyed, unless other disposition is required. Excess inserts will not be held after binding unless requested in writing.
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Product & Services Advertising Specialist:
Eileen Henry-Hubert
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6632
973-215-2485
Product & Services Advertising Specialist:
Justin T Gallagher
333 Seventh Avenue
New York , NY 10001
646-674-6322
646-607-5429
Career, Education & Events Advertising Specialist:
Matt Westcoat
351 W. Camden Street
Baltimore , MD 21201
410-528-4212
410-510-1219
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Production:
Debbie Moody
351 W. Camden Street
Baltimore , MD 21201-2436
410-361-8036
443-451-8146
Printer:
Jeff Pendell
1700 James Savage Rd
Midland , MI 48642
989-698-1353
Advertisers Outside the US:
Dick Bower
+44 (0)20 8542 3200
+44 (0)20 8543 3810