2013 Rate Card Selector

Journal Information

Editorial Focus:
The Journal of Geriatric Physical Therapy (JGPT) is a peer-reviewed journal and leading source of clinically applicable evidence for achieving optimal health, wellness, mobility, and physical function for aging adults, across the continuum of health care settings. This is the only journal dedicated to physical therapists and physical therapy assistants who work with older adults in roles including advocacy, direct patient care, consultation, supervision, education, and research.

Organizational Affiliation:
Official Journal of the Section on Geriatrics of the American Physical Therapy Association

Journal Distribution:
Total Access (Electronic + Print): 5,719
Print Circulation: 5,719

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 2,350
Average Monthly Visits (US): 4,450
Average Monthly Page Views (US): 9,800
eTOC Subscribers: 5,380

Issuance: 4 issues

Frequency: Quarterly

Bonus Distribution: Contact Sales Specialist.

Publisher: Kivmars Bowling

Editor: Michelle M. Lusardi, PhD

Placement Policy: Advertising is interspersed and appears on covers.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Physical therapists, physical therapist assistants, physical therapy students, as well as to other health professionals involved in the care of aging adults in a variety of practice and community settings.

Run of Journal Rates

Print Rates:

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)	1/4 Page Color	1/4 Page B/W (PI)
1x	$2,090	$840	$1,885	$635	$1,675	$425
4x	$2,055	$805	$1,865	$615	$1,665	$415
8x	$1,985	$735	$1,835	$585	$1,660	$410

Cover and Preferred Position Rates:
2nd Cover: 25% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Preferred Position 1: Page facing 2nd Cover: 25% of earned B/W (PI) page rate
Opposite TOC: 25% of earned B/W (PI) page rate

Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 4 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.

Online Rates:

	US Only	Global
Website Banner Rates	$50	$40

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $1,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Online Rates:

	US Only	Global
Website Banner Rates	$50	$40

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $1,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January/March	12/06/2012	12/12/2012	12/20/2012	12/05/2012
April/June	03/11/2013	03/15/2013	03/25/2013	03/08/2013
July/September	06/07/2013	06/13/2013	06/21/2013	06/08/2013
October/December	09/09/2013	09/13/2013	09/23/2013	09/06/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

7 3/4" x 10 3/4" Safety allowance for live matter: 1/2" from trim.

Half tone screen:

133 - 150

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF

Contacts