Current Orthopaedic Practice 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
Current Orthopaedic Practice is a peer-reviewed, general orthopaedic journal designed to translate clinical research into best practices for diagnosing, treating, and managing musculoskeletal disorders for the busy practitioner. The journal will be published bimonthly, in print and online, and will cover the spine, the shoulder, the elbow, the wrist, the hand, the hip, the knee, and the foot and ankle, as well as pediatric orthopaedics, orthopaedic trauma and sports medicine. Four-color photographs and illustrations will assist in conveying key information orthopaedic surgeons need to effectively practice intoday's fast-paced healthcare environment.
Journal Distribution:
Total Access (Electronic + Print): 275
Print Circulation: 275
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 2,050
Average Monthly Visits (US): 6,750
Average Monthly Page Views (US): 10,000
eTOC Subscribers: 590
Issuance: 6 issues
Frequency: Bimonthly: January, March, May, July, September and November
Bonus Distribution: Contact Sales Specialist.
Publisher: Marcia E. Serepy
Editor-in-Chief: Andrew H. Crenshaw Jr., MD
Placement Policy: Precedes and follows editorial section and appears on covers.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Orthopaedic surgeons, trauma surgeons, clinicians, and researchers worldwide, physical and rehabilitation specialists, and other clinical professionals with an interest in new and established orthopaedic surgical techniques as well as the comprehensive treatment and management of the orthopaedic patient.
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $2,820 | $1,525 | $2,345 | $1,050 |
| 6x | $2,780 | $1,485 | $2,315 | $1,020 |
| 12x | $2,755 | $1,460 | $2,275 | $980 |
| 24x | $2,595 | $1,300 | $2,215 | $920 |
| 48x | $2,275 | $980 | $1,985 | $690 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $3,000
TOC iPad Band: $2,500
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 4-page: 4.5 times earned B/W (PI) page rate
c. 6-page: 6.5 times earned B/W (PI) page rate
d. Larger units, gatefolds, BRCs: consult Sales Specialist.
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 3/4 Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|---|
| $1,915 | $1,630 | $1,305 | $865 | $560 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| February | 12/04/2012 | 12/07/2012 | 12/07/2012 | 12/14/2012 | 12/24/2012 | 12/05/2012 |
| April | 01/29/2013 | 02/01/2013 | 02/01/2013 | 02/08/2013 | 02/19/2013 | 01/30/2013 |
| June | 04/03/2013 | 04/08/2013 | 04/08/2013 | 04/15/2013 | 04/23/2013 | 04/04/2013 |
| August | 06/04/2013 | 06/07/2013 | 06/07/2013 | 06/14/2013 | 06/24/2013 | 06/05/2013 |
| October | 08/06/2013 | 08/09/2013 | 08/09/2013 | 08/16/2013 | 08/26/2013 | 08/07/2013 |
| December | 10/02/2013 | 10/07/2013 | 10/07/2013 | 10/14/2013 | 10/22/2013 | 10/03/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect.
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: Coated.
Covers: Coated.
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8 3/8" | x | 5 1/2" |
| 1/2 page vertical: | 3 1/2" | x | 10" | 4 1/4" | x | 11 1/8" |
| 1/4 page: | 3 1/2" | x | 5" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. 2 page insert - 8 3/8" x 11 1/8" 4 page insert - 8 3/8" x 11 1/8" Larger sizes upon request.
b. Inserts to be supplied folded.
c. Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.
d. Stock: 70 lb. minimum, 100 lb. text maximum.
e. Quantity: Consult Production Associate.
f. All inserts subject to approval by Editor. Copy should be supplied to Ad Production Department prior to printing inserts. Allow three weeks for approval. All insert boxes must have their own separate invoice and be marked with the journal title and issue date. Sender is responsible for all costs (postage, VAT, fees, etc.) associated with international mail. To ensure proper delivery please fill out all forms correctly. Any packages that are not prepaid by the sender will be refused.
Disposition of Reproduction Materials:
Ads are held for one year after date of last insertion and then destroyed, unless other disposition is required. Excess inserts will not be held after binding unless requested in writing.
Other Information:
A business reply card will be accepted when run in conjunction with an advertisement of at least 1 page. Please check with the Production Associate for minimum and maximum sizes, paper stock, and binding requirements.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Dick Bower
4 Chase Side Avenue
London , UK SW20 8LU
+44 (0)20 8542 3200
+44 (0)20 8543 3810
Product & Services Advertising Specialist:
Bethann H. Sands
323 Norristown Road, Suite 200
Ambler , PA 19002
215-521-8399
215-827-5213
Reprints & Distribution Specialist:
Connor Winther
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8797
Advertising Coordinator:
Advertising Coordinator
250 Waterloo Road, 3rd Floor
London , UK SE1 8RD
+44 (0) 20 7981 0600
Printer:
Joanne Stato
351 W. Camden Street
Baltimore , MD 21201
410-528-4106
410-558-6845
Advertisers Outside the US:
Dick Bower
+44 (0)20 8542 3200
+44 (0)20 8543 3810