Diagnostic Molecular Pathology
Journal Information
Editorial Focus:
Diagnostic Molecular Pathology features practical reports on the use of molecular techniques for more accurate diagnosis and improved treatment recommendations in surgical pathology. It provides original, peer-reviewed contributions on the newest techniques including the polymerase chain reaction; in situ hybridization; Southern blot analysis; Northern blot analysis; oligonucleotides, ribroprobes and cDNA; pf synthetic peptides, tumor suppressor genes; and oncogenes.
Journal Distribution:
Total Access (Electronic + Print): 266
Print Circulation: 266
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 1,200
Average Monthly Visits (US): 3,900
Average Monthly Page Views (US): 7,650
eTOC Subscribers: 550
Issuance: 4 issues
Frequency: Quarterly: March, June, September, December
Bonus Distribution: Contact Sales Specialist.
Mailing Date: Feb. 25th for March issue, May 26th for June issue, Aug. 25th for Sept. issue, and Nov. 25th for Dec. issue.
Publisher: Kevin Anderer
Editor-in-Chief: Mark H. Stoler, MD
Placement Policy: Precedes and follows editorial section and appears on covers.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Clinical and academic pathologists, surgical pathologists, laboratory managers and supervisors, pathology residents, researchers, institutions and other professionals with an interest in this field.
Run of Journal Rates
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) | 1/8 Page Color | 1/8 Page B/W (PI) |
|---|---|---|---|---|---|---|---|---|
| 1x | $2,665 | $1,330 | $2,320 | $985 | $1,965 | $630 | $1,770 | $435 |
| 4x | $2,640 | $1,305 | $2,275 | $940 | $1,925 | $590 | $1,720 | $385 |
| 8x | $2,590 | $1,255 | $2,240 | $905 | $1,890 | $555 | $1,695 | $360 |
| 12x | $2,550 | $1,215 | $2,205 | $870 | $1,860 | $525 | $1,665 | $330 |
| 16x | $2,505 | $1,170 | $2,175 | $840 | $1,830 | $495 | $1,635 | $300 |
| 24x | $2,475 | $1,140 | $2,150 | $815 | $1,810 | $475 | $1,625 | $290 |
| 36x | $2,450 | $1,115 | $2,125 | $790 | $1,785 | $450 | $1,615 | $280 |
| 48x | $2,425 | $1,090 | $2,110 | $775 | $1,760 | $425 | $1,595 | $260 |
Cover and Preferred Position Rates:
2nd Cover: 35% of earned B/W (PI) page rate
3rd Cover: 20% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Opposite Masthead: 15% of earned B/W (PI) page rate
Opposite TOC: 20% of earned B/W (PI) page rate
Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 8-page: 8.5 times earned B/W (PI) page rate
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $500
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,705 | $1,160 | $770 | $495 |
Contact your Sales Specialist for volume discounts.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $500
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|
| March | 01/23/2013 | 01/28/2013 | 02/04/2013 | 02/12/2013 | 01/24/2013 |
| June | 04/24/2013 | 04/29/2013 | 05/06/2013 | 05/14/2013 | 04/25/2013 |
| September | 07/25/2013 | 07/30/2013 | 08/06/2013 | 08/14/2013 | 07/26/2013 |
| December | 10/25/2013 | 10/30/2013 | 11/06/2013 | 11/14/2013 | 10/28/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Type of Binding:
Perfect.
Journal Trim Size:
7 3/4" X 10 3/4"
Paper Stock:
Inside pages: 45 lb. Liberty Gloss.
Covers: 8 point, coated 2 sides.
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 16" | x | 11" | |||
| Full page: | 6 1/2" | x | 9 3/4" | 8" | x | 11" |
| 1/2 page horizontal: | 6 1/2" | x | 4 7/8" | |||
| 1/2 page vertical: | 3 1/4" | x | 9 3/4" | |||
| 1/8 page vertical: | 1 1/4" | x | 4 7/8" | |||
| 1/8 page horizontal: | 3" | x | 1 7/8" | |||
| 1/4 page: | 3 1/4" | x | 4 7/8" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. All inserts must be furnished printed, ready for binding. Multiple leaf inserts must be furnished folded.
b. BRMs: 4 1/4" x 6" minimum, allow 1/8" head and gutter trim and 3/8" from perforation to binding edge. Jogs to top. Reply part must meet USPS regulations. Minimum card stock .007.
c. Sample of insert must be submitted to your Sales Specialist for approval.
d. Carton packing preferred. Publication, quantity and date must be clearly indicated.
e. Two-page insert: 8" x 11" Four-page insert: 16" x 11" (before folding). Keep live matter 1/2" from trim.
f. Stock weight: Maximum 80 lb. coated. Quantity and closing date: Consult your Sales Specialist. A service charge will be rendered for special printer services or unusual inserts that cause bindery slow-downs or incur additional printer. All such requests must be submitted prior to printing for approval.
Disposition of Reproduction Materials:
Ads are held for one year after date of last insertion and then destroyed, unless other disposition is required. Excess inserts will not be held after binding unless requested in writing.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Michelle Smith
333 Seventh Avenue, 19th Floor
New York , NY 10001
646-674-6537
646-674-6500
Career, Education & Events Advertising Specialist:
Keida Spurlock
Two Commerce Square, 2001 Market St
Philadelphia , PA 19103-3621
215-521-8501
215-405-2949
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Production:
Debbie Zipp
351 W. Camden Street
Baltimore , MD 21201-2436
410-528-4465
443-451-8196
Printer:
Misty Wright
1700 James Savage Rd
Midland , MI 48642
989-698-1359
Advertisers Outside the US:
Dick Bower
+44 (0)20 8542 3200
+44 (0)20 8543 3810