ACSM's Health & Fitness Journal 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
To disseminate accurate, authoritative, and useful information for health and fitness professionals working in the fitness industry. The publication provides these professionals with the bridge between science and practice. The journal includes research findings, recommendations about nutrition, exercise and legal matters, cutting-edge advice about fitness for special populations, and topics of interest with practical application. Articles will have application for these fitness gatekeepers-fitness instructors, personal trainers, program directors, and other front line health and fitness professionals to pass along to fellow professionals as well as clients.
Organizational Affiliation:
American College of Sports Medicine
Journal Distribution:
Total Access (Electronic + Print): 8,648
Print Circulation: 8,648
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 4,250
Average Monthly Visits (US): 11,300
Average Monthly Page Views (US): 36,200
eTOC Subscribers: 2,025
Issuance: 6 issues
Frequency: Bimonthly: Jan/Feb, Mar/April, May/June, Jul/Aug, Sept/Oct, Nov/Dec
Bonus Distribution: Contact Sales Specialist.
Publisher: David Myers
Editor-in-Chief: Steven J. Keteyian, PhD, FACSM
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $2,990 | $1,795 | $2,450 | $1,255 |
| 6x | $2,905 | $1,710 | $2,375 | $1,180 |
| 12x | $2,810 | $1,615 | $2,305 | $1,110 |
| 24x | $2,625 | $1,430 | $2,165 | $970 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $3,000
TOC iPad Band: $2,500
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 6-page: 6.5 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: consult Sales Specialist.
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $50 | $40 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,765 | $1,205 | $795 | $515 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $50 | $40 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 11/30/2012 | 12/03/2012 | 12/03/2012 | 12/10/2012 | 12/17/2012 | 11/30/2012 |
| March | 01/23/2013 | 01/28/2013 | 01/28/2013 | 02/04/2013 | 02/12/2013 | 01/24/2013 |
| May | 03/25/2013 | 03/28/2013 | 03/28/2013 | 04/04/2013 | 04/14/2013 | 03/26/2013 |
| July | 05/23/2013 | 05/29/2013 | 05/29/2013 | 06/05/2013 | 06/13/2013 | 05/24/2013 |
| September | 07/25/2013 | 07/30/2013 | 07/30/2013 | 08/06/2013 | 08/14/2013 | 07/26/2013 |
| November | 09/25/2013 | 09/30/2013 | 09/30/2013 | 10/07/2013 | 10/15/2013 | 09/26/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Saddle-stitched.
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: 40 lb. Gloss
Covers: Coated, 4/color process available.
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 1/8" |
| 2/3 page: | 4 3/8" | x | 9 5/8" | |||
| 1/2 page horizontal: | 7" | x | 5" | 8 3/8" | x | 5 1/2" |
| 1/2 page vertical: | 3 1/2" | x | 10" | 4 1/4" | x | 11 1/8" |
| 1/3 page vertical: | 2 1/8" | x | 9 5/8" | |||
| 1/3 page horizontal: | 6 5/8" | x | 3 1/8" | |||
| 1/4 page: | 3 1/2" | x | 5" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. Sizes: 2 page insert - 8 3/8" x 11 1/8" 4 page insert - 8 3/8" x 11 1/8" Larger sizes upon request.
b. Inserts to be supplied folded.
c. Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert. Add a 2" lip for saddle wire.
d. Stock: 70 lb. minimum, 100 lb. text maximum.
e. Quantity: Consult Production Associate.
f. Copy Clearance: All inserts subject to approval by Editor. Copy should be supplied to Production prior to printing inserts. Allow three weeks for approval.
Disposition of Reproduction Materials:
Destroyed after one year.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Tom Pitofsky
333 Seventh Avenue
New York , NY 10001
661-296-8213
661-296-3262
Career, Education & Events Advertising Specialist:
Taron Butler
351 West Camden Street
Baltimore , MD 21201
800-645-3658
410-558-6257
Reprints & Distribution Specialist:
Kelle Ramsay
351 W. Camden Street
Baltimore , MD 21201
410-528-4121
410-558-6234
Production:
Carole Lee Bounds
323 Norristown Rd
Suites 200 & 300
Ambler , PA 19002
215-628-7705
Printer:
Tina Pringle
69 Lyme Road
Hanover , NH 03755
603-653-7234
Advertisers Outside the US:
Dick Bower
+44 (0)20 8542 3200
+44 (0)20 8543 3810
Print and iPad Advertising Coordinator:
Valerie McCarthy
323 Norristown Road, Suite 200
Ambler , PA 19002
215-628-7796
215-754-4921