Nursing2013 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
Nursing2013 presents the latest practical clinical and professional information based on continuing assessments of nurses' needs. Clear, concise clinical articles use a hand-on, how-to appoach, so busy readers can save time and readily apply new concepts to everyday practice. Original artwork clarifies complex ideas and aids visual learning. Peer review and the latest nursing evidence support all clinical information.
Journal Distribution:
Total Access (Electronic + Print): 198,302
Print Circulation: 198,302
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 25,250
Average Monthly Visits (US): 34,200
Average Monthly Page Views (US): 101,950
eTOC Subscribers: 36,180
Frequency: Monthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Theresa Steltzer
Editor-in-Chief: Linda Laskowski-Jones, RN, MS, ACNS-BC, CCRN, CEN
Editor: Linda Laskowski-Jones, MS, RN, ACNS-BC, CEN, FAWM
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Nurses working in hospitals, nursing homes, extended care facilities, and a variety of other settings, plus nursing students and educators. See ABC Publisher's statement and media kit for more detailed subscriber information. Hospital and Critical Care demos available.
Web:
www.nursing2012.com
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 2/3 Page Color | 2/3 Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|---|---|
| 1x | $20,720 | $17,150 | $17,315 | $13,745 | $13,425 | $9,855 |
| 3x | $20,145 | $16,575 | $15,705 | $12,135 | $13,055 | $9,485 |
| 6x | $19,585 | $16,015 | $15,275 | $11,705 | $12,695 | $9,125 |
| 9x | $18,995 | $15,425 | $14,865 | $11,295 | $12,420 | $8,850 |
| 12x | $18,450 | $14,880 | $14,440 | $10,870 | $12,095 | $8,525 |
| 18x | $17,905 | $14,335 | $14,010 | $10,440 | $11,740 | $8,170 |
| 24x | $17,165 | $13,595 | $13,485 | $9,915 | $11,340 | $7,770 |
| 36x | $16,945 | $13,375 | $13,335 | $9,765 | $11,240 | $7,670 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $19,000
TOC iPad Band: $15,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. Full-page single leaf: 2 times earned B/W (PI) page rate
b. 2-page: 2 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $40 | $30 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $1,200
Electronic Table of Contents (eTOC) Banner Rates: $3,500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $15,765 | $10,725 | $7,095 | $4,575 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $40 | $30 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $1,200
Electronic Table of Contents (eTOC) Banner Rates: $3,500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 11/30/2012 | 11/30/2012 | 11/30/2012 | 12/04/2012 | 12/12/2012 | 12/03/2012 |
| February | 01/02/2013 | 01/03/2013 | 01/03/2013 | 01/04/2013 | 01/14/2013 | 01/03/2013 |
| March | 01/29/2013 | 01/31/2013 | 01/31/2013 | 02/04/2013 | 02/11/2013 | 01/28/2013 |
| April | 02/27/2013 | 03/01/2013 | 03/01/2013 | 03/05/2013 | 03/12/2013 | 02/26/2013 |
| May | 03/27/2013 | 03/29/2013 | 03/29/2013 | 04/02/2013 | 04/10/2013 | 03/26/2013 |
| June | 04/25/2013 | 04/29/2013 | 04/29/2013 | 05/01/2013 | 05/10/2013 | 04/24/2013 |
| July | 05/29/2013 | 05/31/2013 | 05/31/2013 | 06/04/2013 | 06/12/2013 | 05/28/2013 |
| August | 06/25/2013 | 06/27/2013 | 06/27/2013 | 07/01/2013 | 07/10/2013 | 06/24/2013 |
| September | 07/31/2013 | 08/02/2013 | 08/02/2013 | 08/06/2013 | 08/14/2013 | 07/30/2013 |
| October | 08/27/2013 | 08/29/2013 | 08/29/2013 | 09/03/2013 | 09/11/2013 | 08/26/2013 |
| November | 09/26/2013 | 09/30/2013 | 09/30/2013 | 10/02/2013 | 10/11/2013 | 09/25/2013 |
| December | 10/30/2013 | 11/01/2013 | 11/01/2013 | 11/05/2013 | 11/12/2013 | 10/29/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
7 3/4" x 10 1/2" Maximum safety allowance for live matter: 1/2" from trim.
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 14-1/2" | x | 10" | 15-3/4" | x | 10-3/4" |
| Full page: | 7" | x | 10" | 8" | x | 10-3/4" |
| 2/3 page: | 4-1/2" | x | 9-5/8" | |||
| 1/2 page horizontal: | 6-13/16" | x | 4-3/4" | |||
| 1/2 page vertical: | 3-3/8" | x | 9-5/8" | |||
| 1/3 page square: | 4-1/2" | x | 4-3/4" | |||
| 1/3 page vertical: | 2-1/8" | x | 9-5/8" | |||
| 1/6 page: | 2-1/8" | x | 4-3/4" | |||
| 1/4 page: | 3-3/8" | x | 4-3/4" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7" | x | 10" |
| 1/2 page horizontal: | 6 1/2" | x | 4 1/2" |
| 1/2 page vertical: | 3 3/8" | x | 9" |
| 1/4 page: | 3 3/8" | x | 4 1/2" |
| 1/8 page: | 3 3/8" | x | 2 1/4" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
All inserts are to be supplied untrimmed, folded (except single leaf) and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Insert Shipping Instructions:
Carton packaging preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for shipping address and instructions.
Disposition of Reproduction Materials:
Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
800-457-9076
203-853-2252
Career, Education & Events Advertising Specialist:
Linda Barta (South/East)
323 Norristown Rd
Suites 200
Ambler , PA 19002
800-237-1342
678-560-3582
Career, Education & Events Advertising Specialist:
Mike Rusch (North/East)
2 Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8404
215-689-2453
Career, Education & Events Advertising Specialist:
Michaela Taylor (West)
333 Seventh Avenue, 20th Floor
New York , NY 10001
415-603-9197
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Advertising Coordinator:
Lippincott Williams & Wilkins 323 Norristown Road, Suite 200
Ambler , PA 19002
215-628-7796
215-754-4921
Production:
Pat Lankford
323 Norristown Road, Suite 220
Ambler , PA 19002
215-628-7704
215-646-5610
Online Advertising Coordinator:
Julie Ivers
323 Norristown Rd
Suites 200 & 300
Ambler , PA 19002
215-367-2171