2013 Rate Card Selector

Journal Information

Editorial Focus:
Applied Immunohistochemistry and Molecular Morphology (AIMM) covers newly developed identification and detection technologies, and their applications in research and diagnosis for the applied Immunohistochemist and molecular morphologist.

Journal Distribution:
Total Access (Electronic + Print): 354
Print Circulation: 354

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 2,600
Average Monthly Visits (US): 5,500
Average Monthly Page Views (US): 10,100
eTOC Subscribers: 665

Issuance: 6 issues

Frequency: Bimonthly: January, March, May, July, October and December

Bonus Distribution: Contact Sales Specialist.

Mailing Date: 22nd of the month preceding cover month

Publisher: Kevin Anderer

Editor-in-Chief: Clive R. Taylor, MD, PhD and Jiang Gu, MD, PhD

Placement Policy: Precedes and follows editorial section and appears on covers.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Anatomic and clinical pathologists, morphological scientists, technicians, molecular biologists and scientists in morphology related disciplines.

Web:
www.appliedimmunohist.com

Run of Journal Rates

Print Rates:

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)	1/4 Page Color	1/4 Page B/W (PI)
1x	$2,730	$1,300	$2,345	$915	$2,140	$710
6x	$2,675	$1,245	$2,360	$930	$2,110	$680
12x	$2,630	$1,200	$2,275	$845	$2,060	$630
24x	$2,595	$1,165	$2,245	$815	$2,025	$595
48x	$2,565	$1,135	$2,210	$780	$2,000	$570

Cover and Preferred Position Rates:
2nd Cover: 35% of earned B/W (PI) page rate
3rd Cover: 20% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Opposite Masthead: 15% of earned B/W (PI) page rate
Opposite TOC: 20% of earned B/W (PI) page rate

Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 8-page: 8.5 times earned B/W (PI) page rate

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Full Page	1/2 Page	1/4 Page	1/8 Page
$1,655	$1,130	$745	$480

Contact your Sales Specialist for volume discounts.

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Career & Events Section Print and iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January	11/27/2012	11/28/2012	12/05/2012	12/12/2012	11/27/2012
March	01/28/2013	01/31/2013	02/07/2013	02/11/2013	01/29/2013
May	03/29/2013	04/03/2013	04/10/2013	04/14/2013	04/01/2013
July	05/29/2013	06/03/2013	06/10/2013	06/12/2013	05/30/2013
October	08/27/2013	08/30/2013	09/09/2013	09/11/2013	08/28/2013
December	10/29/2013	11/01/2013	11/08/2013	11/12/2013	10/30/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

8 1/8" x 10 1/8"

Paper Stock:

Inside pages: 50 lb. Liberty Gloss
Covers: 8-point, coated two sides

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF

Contacts