Anesthesiology 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
The editorial focus for Anesthesiology is on peer-reviewed novel research that transforms clinical practice and fundamental understanding in anesthesiology: the practice of perioperative, critical care, and pain medicine.
Organizational Affiliation:
The Official Journal of the American Society of Anesthesiologists.
Journal Distribution:
Total Access (Electronic + Print): 46,394
Print Circulation: 43,118
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 53,200
Average Monthly Visits (US): 92,850
Average Monthly Page Views (US): 318,350
eTOC Subscribers: 43,985
Issuance: 12 Issues
Frequency: Monthly.
Bonus Distribution: Contact Sales Specialist.
Publisher: Druanne Martin
Editor-in-Chief: James C. Eisenach, MD
Placement Policy: Welled.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Physicians specializing in anesthesiology, and practitioners and research workers in anesthesiology and related medical and scientific fields. Breakdown of Circulation by Classification of Readers: Over 39,000 members of the American Society of Anesthesiologists. Others specializing or otherwise interested in anesthesiology and related fields; hospitals, medical schools and medical libraries.
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $10,230 | $6,285 | $9,160 | $5,215 |
| 3x | $9,985 | $6,040 | $8,975 | $5,030 |
| 6x | $9,695 | $5,750 | $8,755 | $4,810 |
| 12x | $9,490 | $5,545 | $8,605 | $4,660 |
| 24x | $9,355 | $5,410 | $8,460 | $4,515 |
| 36x | $9,220 | $5,275 | $8,365 | $4,420 |
| 48x | $9,065 | $5,120 | $8,240 | $4,295 |
| 60x | $9,025 | $5,080 | $8,110 | $4,165 |
| 72x | $8,935 | $4,990 | $7,915 | $3,970 |
| 84x | $8,890 | $4,945 | $7,750 | $3,805 |
| 96x | $8,800 | $4,855 | $7,645 | $3,700 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $7,500
TOC iPad Band: $5,000
"This Month" iPad Band: $5,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. 8-page: 9 times earned B/W (PI) page rate
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $5,000
Electronic Table of Contents (eTOC) Banner Rates: $5,000
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $6,980 | $4,750 | $3,145 | $2,025 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $5,000
Electronic Table of Contents (eTOC) Banner Rates: $5,000
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 11/19/2012 | 11/27/2012 | 11/27/2012 | 11/29/2012 | 12/06/2012 | 11/20/2012 |
| February | 12/18/2012 | 12/21/2012 | 12/21/2012 | 12/31/2012 | 01/09/2013 | 12/21/2012 |
| March | 01/16/2013 | 01/21/2013 | 01/21/2013 | 01/28/2013 | 02/05/2013 | 01/21/2013 |
| April | 02/13/2013 | 02/19/2013 | 02/19/2013 | 02/26/2013 | 03/06/2013 | 02/19/2013 |
| May | 03/21/2013 | 03/26/2013 | 03/26/2013 | 04/02/2013 | 04/10/2013 | 03/26/2013 |
| June | 04/18/2013 | 04/23/2013 | 04/23/2013 | 04/30/2013 | 05/08/2013 | 04/23/2013 |
| July | 05/15/2013 | 05/20/2013 | 05/20/2013 | 05/28/2013 | 06/05/2013 | 05/20/2013 |
| August | 06/19/2013 | 06/24/2013 | 06/24/2013 | 07/01/2013 | 07/10/2013 | 06/24/2013 |
| September | 07/18/2013 | 07/23/2013 | 07/23/2013 | 07/30/2013 | 08/07/2013 | 07/23/2013 |
| October | 08/14/2013 | 08/19/2013 | 08/19/2013 | 08/26/2013 | 09/04/2013 | 08/19/2013 |
| November | 09/19/2013 | 09/24/2013 | 09/24/2013 | 10/01/2013 | 10/09/2013 | 09/24/2013 |
| December | 10/17/2013 | 10/22/2013 | 10/22/2013 | 10/29/2013 | 11/06/2013 | 10/22/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: 45 lb. matte
Covers: 80 lb coated
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 15" | x | 10" | 16 1/2" | x | 11 3/16" |
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 3/16" |
| 1/2 page H spread: | 15" | x | 4 7/8" | 16 1/2" | x | 5 1/2" |
| 1/2 page vertical: | 7" | x | 4 7/8" | 8 3/8" | x | 5 1/2" |
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. Insert supplied size: 8 3/8" x 11 3/16", includes 3/16" trim from top, 1/8" bottom, outside edges and gutter; live matter to be 1/2" from trim. Jogs to top. Supply multiple leaf inserts folded; if back-up required, supply flat. 100 lb. textweight maximum for single leaf; 80 lb. textweight maximum for multiple leaf. Multiple leaf inserts over 4 pages must be delivered to the printer folded and sealed at the head (unless spot glued) for proper binding.
b. BRMs: 4 1/4" x 6" minimum; allow 3/16" head and gutter trim and 1/2" from perforation to binding edge. Jogs to top. Reply part must meet USPS regulations. Minimum card stock .007.
c. Submit a sample of proposed insert to your Sales Specialist for approval.
d. Quantity: Contact your Production Associate.
e. Carton packing preferred. Quantity, publication and issue must be marked on outside of carton.
f. A service charge will be rendered for special printer services or unusual inserts which cause bindery slow-downs or incur additional printer charges. All such requests must be submitted prior to printing for approval. Consult your Sales Specialist for rates and more information.
Disposition of Reproduction Materials:
Material, other than inserts, will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding unless requested in writing.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Michelle Smith
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6537
646-674-6500
Career, Education & Events Advertising Specialist:
Keida Spurlock
Two Commerce Square, 2001 Market Street
Philadelphia , PA 19103
215-521-8501
215-405-2949
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Production:
Debbie Moody
351 W. Camden Street
Baltimore , MD 21201
410-361-8036
Printer:
K. Fry
3575 Hempland Road
Lancaster , PA 17601
Advertisers Outside the US:
44 0 208 542 9200
44 0 208 543 3810
Print and iPad Advertising Coordinator:
Patricia Muller
323 Norristown Rd
Suites 200 & 300
Ambler , PA 19002
215-628-6573
215-933-6142