Editorial Focus:
Gastroenterology Nursing, The Official Leader in Science and Practice, is a peer-reviewed journal dedicated to the safe and effective practice of gastroenterology and endoscopy nursing. Gastroenterology Nursing reports from the front lines of nursing. Peer-reviewed articles, editorial, and case reports help nurses improve the quality of patient care and stay up-to-date on new procedures and therapies, pharmacology, SGNA guidelines and more. Continuing education in each issue.
Organizational Affiliation:
The official journal of the Society of Gastroenterology Nurses and Associates, Inc. and the Canadian Society for Gastroenterology Nurses & Associates.
Journal Distribution:
Total Access (Electronic + Print): 8,470
Print Circulation: 8,470
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 2,050
Average Monthly Visits (US): 4,100
Average Monthly Page Views (US): 9,000
eTOC Subscribers: 710
Frequency: Bimonthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Sandra Kasko
Editor: Kathy A. Baker, PhD, RN, ACNS-BC, CGRN
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Members of the Society of Gastroenterology Nurses and Associates, and the Canadian Society for Gastroenterology Nurses & Associates, gastroenterology and endoscopy nurses, associates, technicians, and researchers.
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) |
|---|---|---|---|---|---|---|
| 1x | $3,705 | $2,120 | $3,045 | $1,460 | $2,640 | $1,055 |
| 6x | $3,680 | $2,095 | $3,015 | $1,430 | $2,635 | $1,050 |
| 12x | $3,600 | $2,015 | $2,985 | $1,400 | $2,610 | $1,025 |
| 24x | $3,480 | $1,895 | $2,930 | $1,345 | $2,580 | $995 |
| 36x | $3,465 | $1,880 | $2,905 | $1,320 | $2,565 | $980 |
| 48x | $3,430 | $1,845 | $2,880 | $1,295 | $2,540 | $955 |
| 96x | $3,400 | $1,815 | $2,870 | $1,285 | $2,535 | $950 |
Cover and Preferred Position Rates:
2nd Cover: 25% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Page facing first page of text: 25% of earned B/W (PI) page rate
Opposite Masthead: 10% of earned B/W (PI) page rate
Opposite TOC: 25% of earned B/W (PI) page rate
Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $70 | $60 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $70 | $60 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
| Issue | All Space Reservations Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|
| January/February | 01/10/2013 | 01/16/2013 | 01/24/2013 | 01/09/2013 |
| March/April | 03/12/2013 | 03/18/2013 | 03/26/2013 | 03/11/2013 |
| May/June | 05/10/2013 | 05/16/2013 | 05/24/2013 | 05/09/2013 |
| July/August | 07/11/2013 | 07/17/2013 | 07/25/2013 | 07/10/2013 |
| September/October | 09/10/2013 | 09/16/2013 | 09/24/2013 | 09/09/2013 |
| November/December | 11/08/2013 | 11/14/2013 | 11/22/2013 | 11/07/2013 |
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Perfect
7-3/4" x 10-3/4" Maximum safety allowance for live matter: 1/2" from trim.
133-150
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 15" | x | 9-7/8" | 15-3/4" | x | 11" |
| Full page: | 6-7/8" | x | 9-7/8" | 8" | x | 11" |
| 1/2 page horizontal: | 6-7/8" | x | 4-7/8" | |||
| 1/2 page vertical: | 3-3/8" | x | 9-7/8" | |||
| 1/4 page: | 3-3/8" | x | 4-7/8" | |||
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
All inserts are to be supplied untrimmed, folded (except single leaves) and ready for binding. Contact the Advertising Coordinator for insert specifications, quantity, and insert shipping address.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to the Advertising Department for approval.
Availability: Two to twelve pages.
Material will be held for one year from date of insertion and then destroyed unless specifically instructed otherwise.
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Product & Services Advertising Specialist:
Dee Bolognini
333 Seventh Avenue
New York , NY 10001
646-674-6645
Career, Education & Events Advertising Specialist:
Linda Barta (South/East)
323 Norristown Rd
Suites 200
Ambler , PA 19002
800-237-1342
678-560-3582
Career, Education & Events Advertising Specialist:
Mike Rusch (North/East)
2 Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8404
215-689-2453
Career, Education & Events Advertising Specialist:
Michaela Taylor (West)
333 Seventh Avenue, 20th Floor
New York , NY 10001
415-603-9197
Reprints & Distribution Specialist:
Connor Winther
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8797
Advertising Coordinator:
Lippincott Williams & Wilkins 323 Norristown Road, Suite 200
Ambler , PA 19002
215-628-6538
215-689-4291
Online Advertising Coordinator:
Matthew Schaeffer
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6340
646-674-6500