2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Editorial Focus:
AJN is considered the premier journal of the profession: it's the only nursing journal listed among the top 100 most influential biomedical journals of the last century and is recognized world-wide. Peer reviewed and evidence-based, its articles are written by nurses for nurses who pursue excellence in practice and aspire to advance in their careers, whatever the setting. Predominantly a clinical practice journal, AJN publishes clinical reviews, original research and provides news and analyses related to technology, drugs, management and professional issues and health care trends, offering solutions to the challenges facing today's practicing nurse.

Journal Distribution:
Total Access (Electronic + Print): 103,462
Print Circulation: 103,462

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 41,800
Average Monthly Visits (US): 66,550
Average Monthly Page Views (US): 322,750
eTOC Subscribers: 25,605

Issuance: 12 issues

Frequency: Monthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Anne Woods

Placement Policy: Advertising is interspersed and on back cover.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
AJN's readership represents the highest quality audience, reaching a nationwide audience of educated, experienced and influential nursing professionals working in a variety of specialties across the healthcare spectrum.

Web:
www.ajnonline.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	Full Page Color	Full Page B/W (PI)	2/3 Page Color	2/3 Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)
1x	$12,145	$9,760	$9,765	$7,380	$8,320	$5,935
3x	$11,875	$9,490	$9,505	$7,120	$8,180	$5,795
6x	$11,390	$9,005	$9,425	$7,040	$8,065	$5,680
9x	$11,240	$8,855	$9,360	$6,975	$8,025	$5,640
12x	$11,105	$8,720	$9,310	$6,925	$7,935	$5,550
18x	$10,955	$8,570	$9,135	$6,750	$7,840	$5,455
24x	$10,765	$8,380	$9,015	$6,630	$7,715	$5,330
36x	$10,575	$8,190	$8,905	$6,520	$7,630	$5,245

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

iPad Band Rate Prices:
TOC iPad Band: $8,500

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. Larger units, gatefolds, BRCs: Consult Sales Specialist.

Insert rates include the equivalent page value in iPad edition. See iPad specs.

Online Rates:

	US Only	Global
Website Banner Rates	$40	$30

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $3,000

Electronic Table of Contents (eTOC) Banner Rates: $3,500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Other Information:
Consult your Advertising Representative.

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Full Page	1/2 Page	1/4 Page	1/8 Page
$9,220	$6,270	$4,150	$2,675

Contact your Sales Specialist for volume discounts.

iPad Digital Upgrades:
Video Embedding Fee: $250

Online Rates:

	US Only	Global
Website Banner Rates	$40	$30

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $3,000

Electronic Table of Contents (eTOC) Banner Rates: $3,500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Other Information:
Consult your Advertising Representative.

Closing Dates

Issue	All Space Reservations Due	Career & Events Section Print and iPad Materials Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January	12/03/2012	12/04/2012	12/04/2012	12/07/2012	12/13/2012	12/03/2012
February	12/28/2012	01/02/2013	01/02/2013	01/04/2013	01/14/2013	12/27/2012
March	01/29/2013	01/31/2013	01/31/2013	02/04/2013	02/12/2013	01/28/2013
April	02/27/2013	03/01/2013	03/01/2013	03/05/2013	03/13/2013	02/26/2013
May	03/27/2013	03/29/2013	03/29/2013	04/02/2013	04/10/2013	03/26/2013
June	04/25/2013	04/29/2013	04/29/2013	05/01/2013	05/09/2013	04/24/2013
July	05/29/2013	05/31/2013	05/31/2013	06/04/2013	06/12/2013	05/28/2013
August	06/25/2013	06/27/2013	06/27/2013	07/01/2013	07/10/2013	06/24/2013
September	07/31/2013	08/02/2013	08/02/2013	08/06/2013	08/14/2013	07/30/2013
October	08/27/2013	08/29/2013	08/29/2013	09/03/2013	09/11/2013	08/26/2013
November	09/26/2013	09/30/2013	09/30/2013	10/02/2013	10/10/2013	09/25/2013
December	10/30/2013	11/01/2013	11/01/2013	11/05/2013	11/13/2013	10/29/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

7 3/4" x 10 1/2" Safety allowance for live matter: 3/8" from trim.

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF

Contacts