Nursing made Incredibly Easy!
Journal Information
Editorial Focus:
Nursing made Incredibly Easy! is an extension of the best-selling book series from Wolters Kluwer Health | Lippincott Williams & Wilkins. The journal continues the tradition of translating complex clinical material into highly readable and understandable formats, introducing a new and fresh product to the market. Nursing made Incredibly Easy! guides practicing nurses through the toughest clinical concepts and nursing interventions. The tone is light-hearted-but never simplistic-to make learning fun and effective.
Journal Distribution:
Total Access (Electronic + Print): 24,945
Print Circulation: 24,945
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 8,400
Average Monthly Visits (US): 12,650
Average Monthly Page Views (US): 48,950
eTOC Subscribers: 14,015
Issuance: 6 issues
Frequency: Bimonthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Theresa Steltzer
Placement Policy: Advertising is interspersed and appears on covers.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Any nurse who wants help grasping difficult concepts or nursing interventions, including hospital-based RNs, home healthcare nurses, nurses changing specialties, and nurses returning to the profession after a break. Also appeals to LPNs/LVNs and student nurses.
Run of Journal Rates
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 2/3 Page Color | 2/3 Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/3 Page Color | 1/3 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) | 1/6 Page Color | 1/6 Page B/W (PI) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1x | $10,085 | $7,835 | $8,175 | $5,925 | $7,020 | $4,770 | $5,265 | $3,015 | $4,705 | $2,455 | $4,395 | $2,145 |
| 3x | $9,880 | $7,630 | $7,965 | $5,715 | $6,905 | $4,655 | $5,135 | $2,885 | $4,640 | $2,390 | $4,320 | $2,070 |
| 6x | $9,475 | $7,225 | $7,905 | $5,655 | $6,805 | $4,555 | $5,055 | $2,805 | $4,555 | $2,305 | $4,235 | $1,985 |
| 9x | $9,360 | $7,110 | $7,850 | $5,600 | $6,770 | $4,520 | $5,035 | $2,785 | $4,535 | $2,285 | $4,215 | $1,965 |
| 12x | $9,240 | $6,990 | $7,810 | $5,560 | $6,700 | $4,450 | $4,980 | $2,730 | $4,480 | $2,230 | $4,180 | $1,930 |
| 18x | $9,135 | $6,885 | $7,660 | $5,410 | $6,630 | $4,380 | $4,905 | $2,655 | $4,420 | $2,170 | $4,130 | $1,880 |
| 24x | $8,975 | $6,725 | $7,580 | $5,330 | $6,525 | $4,275 | $4,810 | $2,560 | $4,350 | $2,100 | $4,085 | $1,835 |
| 36x | $8,830 | $6,580 | $7,480 | $5,230 | $6,465 | $4,215 | $4,765 | $2,515 | $4,275 | $2,025 | $4,035 | $1,785 |
Cover and Preferred Position Rates:
2nd Cover: 20% of earned B/W (PI) page rate
3rd Cover: 10% of earned B/W (PI) page rate
4th Cover: 30% of earned B/W (PI) page rate
Preferred Position 1: TOC1 and TOC2: 10% of earned B/W (PI) page rate
Preferred Position 2: Other guaranteed positions: 10% of earned B/W (PI) page rate
Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 4 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $40 | $30 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $750
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $40 | $30 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $750
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|
| January/April | 11/20/2012 | 11/27/2012 | 12/07/2012 | 11/21/2012 |
| March/April | 01/16/2013 | 01/22/2013 | 01/30/2013 | 01/15/2013 |
| May/June | 03/13/2013 | 03/19/2013 | 03/27/2013 | 03/12/2013 |
| July/August | 05/21/2013 | 05/28/2013 | 06/05/2013 | 05/20/2013 |
| September/October | 07/17/2013 | 07/23/2013 | 07/31/2013 | 07/16/2013 |
| November/December | 09/18/2013 | 09/24/2013 | 10/02/2013 | 09/17/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Journal Trim Size:
7 3/4" x 10 1/2" Safety allowance for live matter: 1/2" from trim.
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page spread: | 14 1/2" | x | 10" | 15 3/4" | x | 10 3/4" |
| Full page: | 7" | x | 10" | 8" | x | 10 3/4" |
| 2/3 page: | 4 1/2" | x | 9 5/8" | |||
| 1/2 page horizontal: | 6 13/16" | x | 4 3/4" | |||
| 1/2 page vertical: | 3 3/8" | x | 9 5/8" | |||
| 1/3 page square: | 4 1/2" | x | 4 3/4" | |||
| 1/3 page vertical: | 2 1/8" | x | 9 5/8" | |||
| 1/6 page: | 2 1/8" | x | 4 3/4" | |||
| 1/4 page: | 3 3/8" | x | 4 3/4" | |||
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.
Insert Shipping Instructions:
The total height of the skid can be no more than 45". The product must be secured (banded and wrapped preferable with plastic banding, not metal) on a skid not less than 46" long by 36" wide and not to exceed 48" long by 40" wide. All product must be accompanied by a detailed packing list and bill of lading. Each skid and/or carton should be clearly marked on all four sides with the following information: advertiser name, issue date (pack each issue separately), count per lift/carton, total count per skid, job number (see note). NOTE: All shipments MUST be accompanied by a 6-digit job number. Printer must be called for delivery appointment. Please call 215-628-7704 for this information.
Disposition of Reproduction Materials:
Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Contacts
Product & Services Advertising Specialist:
Sue Ryan, RN
323 Norristown Road, Suite 200
Ambler , PA 19002
800-457-9076
203-853-2252
Career, Education & Events Advertising Specialist:
Linda Barta (South/East)
323 Norristown Rd
Suites 200
Ambler , PA 19002
800-237-1342
678-560-3582
Career, Education & Events Advertising Specialist:
Mike Rusch (North/East)
2 Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8404
215-689-2453
Career, Education & Events Advertising Specialist:
Michaela Taylor (West)
333 Seventh Avenue, 20th Floor
New York , NY 10001
415-603-9197
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Advertising Coordinator:
Diane Shapiro
323 Norristown Road, Suite 200
Ambler , PA 19002
215-628-6538
215-689-4291
Production:
Pat Lankford
323 Norristown Road, Suite 220
Ambler , PA 19002
215-628-7704
215-646-5610
Online Advertising Coordinator:
Julie Ivers
323 Norristown Rd
Suites 200 & 300
Ambler , PA 19002
215-367-2171