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Nursing made Incredibly Easy!

Journal Information

Editorial Focus:
Nursing made Incredibly Easy! is an extension of the best-selling book series from Wolters Kluwer Health. The journal continues the tradition of translating complex clinical material into highly readable and understandable formats, introducing a new and fresh product to the market. Nursing made Incredibly Easy! guides practicing nurses through the toughest clinical concepts and nursing interventions. The tone is light-hearted-but never simplistic-to make learning fun and effective.

Journal Distribution:
Total Access (Electronic + Print): 22,916
Print Circulation: 22,916

12 month average, June 2013

Website Usage:
Average Monthly Unique Visitors (US): 12,100
Average Monthly Visits (US): 15,300
Average Monthly Page Views (US): 46,200
eTOC Subscribers: 15,050

Issuance: 6 issues

Frequency: Bimonthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Theresa Steltzer

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Any nurse who wants help grasping difficult concepts or nursing interventions, including hospital-based RNs, home healthcare nurses, nurses changing specialties, and nurses returning to the profession after a break. Also appeals to LPNs/LVNs and student nurses.

Web:
www.nursingmadeincrediblyeasy.com

Run of Journal Rates

Print Rates:

Volume Full Page Color Full Page B/W (PI) 2/3 Page Color 2/3 Page B/W (PI) 1/2 Page Color 1/2 Page B/W (PI) 1/3 Page Color 1/3 Page B/W (PI) 1/4 Page Color 1/4 Page B/W (PI) 1/6 Page Color 1/6 Page B/W (PI)
1x $10,085 $7,835 $8,175 $5,925 $7,020 $4,770 $5,265 $3,015 $4,705 $2,455 $4,395 $2,145
3x $9,880 $7,630 $7,965 $5,715 $6,905 $4,655 $5,135 $2,885 $4,640 $2,390 $4,320 $2,070
6x $9,475 $7,225 $7,905 $5,655 $6,805 $4,555 $5,055 $2,805 $4,555 $2,305 $4,235 $1,985
9x $9,360 $7,110 $7,850 $5,600 $6,770 $4,520 $5,035 $2,785 $4,535 $2,285 $4,215 $1,965
12x $9,240 $6,990 $7,810 $5,560 $6,700 $4,450 $4,980 $2,730 $4,480 $2,230 $4,180 $1,930
18x $9,135 $6,885 $7,660 $5,410 $6,630 $4,380 $4,905 $2,655 $4,420 $2,170 $4,130 $1,880
24x $8,975 $6,725 $7,580 $5,330 $6,525 $4,275 $4,810 $2,560 $4,350 $2,100 $4,085 $1,835
36x $8,830 $6,580 $7,480 $5,230 $6,465 $4,215 $4,765 $2,515 $4,275 $2,025 $4,035 $1,785

Cover and Preferred Position Rates:
2nd Cover: 20% of earned B/W (PI) page rate
3rd Cover: 10% of earned B/W (PI) page rate
4th Cover: 30% of earned B/W (PI) page rate
Preferred Position 1: TOC1 and TOC2: 10% of earned B/W (PI) page rate
Preferred Position 2: Other guaranteed positions: 10% of earned B/W (PI) page rate

Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 4 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.

Online Rates:

US Only Global
Website Banner Rates $40 $30

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $1,500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue All Space Reservations Due eTOC Banner Materials Due Run of Journal Print and Standard App Materials Due Inserts Due
Jan/Feb 11/21/2013 11/20/2013 11/27/2013 12/05/2013
Mar/Apr 01/14/2014 01/13/2014 01/21/2014 01/29/2014
May/June 03/12/2014 03/11/2014 03/18/2014 03/26/2014
July/Aug 05/19/2014 05/16/2014 05/27/2014 06/04/2014
Sept/Oct 07/16/2014 07/15/2014 07/22/2014 07/30/2014
Nov/Dec 09/16/2014 09/15/2014 09/22/2014 09/30/2014

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Journal Trim Size:

7 3/4" x 10 1/2" Safety allowance for live matter: 1/2" from trim.

Run of Journal Page Sizes:

Non-Bleed Size Bleed Size
Width Height Width Height
Full page spread: 14 1/2" x 10" 15 3/4" x 10 3/4"
Full page: 7" x 10" 8" x 10 3/4"
2/3 page: 4 1/2" x 9 5/8"
1/3 page vertical: 2 1/8" x 9 5/8"
1/2 page horizontal: 6 13/16" x 4 3/4"
1/2 page vertical: 3 3/8" x 9 5/8"
1/3 page square: 4 1/2" x 4 3/4"
1/4 page: 3 3/8" x 4 3/4"
1/6 page: 2 1/8" x 4 3/4"

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

Insert Requirements:

All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.

Insert Shipping Instructions:

The total height of the skid can be no more than 45". The product must be secured (banded and wrapped preferable with plastic banding, not metal) on a skid not less than 46" long by 36" wide and not to exceed 48" long by 40" wide. All product must be accompanied by a detailed packing list and bill of lading. Each skid and/or carton should be clearly marked on all four sides with the following information: advertiser name, issue date (pack each issue separately), count per lift/carton, total count per skid, job number (see note). NOTE: All shipments MUST be accompanied by a 6-digit job number. Printer must be called for delivery appointment. Please call 215-628-7704 for this information.

Disposition of Reproduction Materials:

Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.

Contacts

Product & Services Advertising Specialist:

Attention:

Sue Ryan (East)

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

800-457-9076

Fax:

203-853-2252


Product & Services Advertising Specialist:

Attention:

Heather Landesman (West)

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

646-674-6515

Fax:

212-202-6213


Career, Education & Events Advertising Specialist:

Attention:

Linda Barta (East)

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

800-237-1342

Fax:

678-560-3582


Career, Education & Events Advertising Specialist:

Attention:

Michaela Taylor (West)

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

415-603-9197


Reprints & Distribution Specialist:

Attention:

Bridget Quinn

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8807


Production:

Attention:

Pat Lankford

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8898

Fax:

215-646-5610


Print and iPad Advertising Coordinator:

Attention:

Diane Shapiro

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8965

Fax:

215-689-4291


Online Advertising Coordinator:

Attention:

Julie Ivers

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8839