2013 Rate Card Selector

Journal Information

Editorial Focus:
Each peer-reviewed issue seeks to fulfill critical care nurses' immediate need for information. Presented in a straightforward and reader-friendly format, Nursing2013 Critical Care delivers the latest topics and insights. Each concise article centers on today's practicing professional with sound information and advice from experts on the front lines of high-acuity patient care. Whatever their specific area of practice, nurses will find that each bimonthly issue offers vital and applicable patient care information geared to enhance their assessment and intervention skills, and increase their ability to adapt quickly to clinical changes.

Journal Distribution:
Total Access (Electronic + Print): 14,812
Print Circulation: 14,812

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 2,050
Average Monthly Visits (US): 3,650
Average Monthly Page Views (US): 6,050
eTOC Subscribers: 3,120

Issuance: 6 issues

Frequency: Bimonthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Theresa Steltzer

Editor-in-Chief: AnneMarie Palatnik, MSN, RN, APN-BC

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Critical care nurses across the U.S. working in areas of emergency, trauma, intensive care and critical care units, step-down and transitional care units, burn units, post-anesthesia, telemetry, and more.

Web:
www.nursingcriticalcare.com

Run of Journal Rates

Print Rates:

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)	1/3 Page Color	1/3 Page B/W (PI)	1/4 Page Color	1/4 Page B/W (PI)
1x	$4,655	$3,175	$3,700	$2,220	$3,390	$1,910	$2,920	$1,440
3x	$4,445	$2,965	$3,565	$2,085	$3,260	$1,780	$2,835	$1,355
6x	$4,325	$2,845	$3,480	$2,000	$3,205	$1,725	$2,770	$1,290
12x	$4,250	$2,770	$3,415	$1,935	$3,140	$1,660	$2,725	$1,245
24x	$4,185	$2,705	$3,385	$1,905	$3,125	$1,645	$2,715	$1,235
36x	$4,090	$2,610	$3,305	$1,825	$3,055	$1,575	$2,670	$1,190

Cover and Preferred Position Rates:
2nd Cover: 30% of earned B/W (PI) page rate
3rd Cover: 15% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Preferred Position 1: Page 1: 15% of earned B/W (PI) page rate
Opposite TOC: 15% of earned B/W (PI) page rate

Inserts:
a. BRCs: earned B/W (PI) page rate
b. Full-page single leaf: 2 times earned B/W (PI) page rate
c. Contact Sales Specialist for other insert rates.

Online Rates:

	US Only	Global
Website Banner Rates	$70	$60

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Online Rates:

	US Only	Global
Website Banner Rates	$70	$60

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January	12/05/2012	12/11/2012	12/15/2012	12/04/2012
March	02/05/2013	02/11/2013	02/20/2013	02/04/2013
May	04/10/2013	04/16/2013	04/24/2013	04/09/2013
July	06/05/2013	06/11/2013	06/19/2013	06/04/2013
September	08/13/2013	08/19/2013	08/27/2013	08/12/2013
November	10/09/2013	10/15/2013	10/23/2013	10/08/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Journal Trim Size:

7 3/4" x 10 1/2"

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF

Contacts