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The Nurse Practitioner App Rates Available

Journal Information

This journal is available as an app

Editorial Focus:
The Nurse Practitioner is the leading source for clinical, practical, cutting-edge information for advanced practice nurses and other primary care clinicians. Each issue presents peer-reviewed articles that range from clinical topics and research to political and practice issues. In addition, The Nurse Practitioner provides regular features, columns, continuing education, staff development education, and more.

Journal Distribution:
Total Access (Electronic + Print): 61,961
Print Circulation: 61,961

estimated 2014 circulation

Website Usage:
Average Monthly Unique Visitors (US): 4,400
Average Monthly Visits (US): 5,600
Average Monthly Page Views (US): 14,650
eTOC Subscribers: 4,950

Issuance: 12 issues

Frequency: Monthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Theresa Steltzer

Editor-in-Chief: Jamesetta A. Newland, PhD, RN, FNP-BC, FAANP, FNAP

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Nurse practitioners, advanced practice nurses and other RNs who require advanced training or licenses to practice, other titled and non-titled personnel, clinical nurse specialists, nurse midwives, and students.

Web:
www.tnpj.com

Run of Journal Rates

Print + App Rates:
Page rates apply to inclusion in print and app issues.

Volume Full Page Color Full Page B/W (PI) 1/2 Page Color 1/2 Page B/W (PI)
1x $5,085 $3,585 $4,000 $2,500
12x $4,905 $3,405 $3,855 $2,355
24x $4,755 $3,255 $3,780 $2,280
36x $4,610 $3,110 $3,765 $2,265
48x $4,495 $2,995 $3,680 $2,180
60x $4,380 $2,880 $3,620 $2,120
72x $4,250 $2,750 $3,560 $2,060
96x $4,050 $2,550 $3,500 $2,000

THE NURSE PRACTITIONER/JAAPA PRINT + APP COMBINATION RATES:
Page rates apply to inclusion in print and app issues.

Volume Full Page Color Full Page B/W (PI) 1/2 Page Color 1/2 Page B/W (PI)
2x $9,769 $6,284 $7,249 $3,764
12x $9,345 $5,860 $6,994 $3,509
24x $9,000 $5,515 $6,821 $3,336
36x $8,648 $5,163 $6,653 $3,168
48x $8,434 $4,949 $6,525 $3,040
60x $8,246 $4,761 $6,416 $2,931
72x $8,063 $4,578 $6,311 $2,826
96x $7,774 $4,289 $6,146 $2,661

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

App Band Rate Prices:
Cover App Band: $5,000
TOC App Band: $4,000

App Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 4 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.

Insert rates include the equivalent page value in App edition. See App specs.

Online Rates:

US Only Global
Website Banner Rates $70 $60

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $850

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

  • Every journal subscriber has access to print, app and website content
  • Ads appear across multiple platforms for maximum exposure at one inclusive price
  • Page rates apply to inclusion in print and app issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Full Page 1/2 Page 1/4 Page 1/8 Page
$3,625 $2,470 $1,635 $1,060

Contact your Sales Specialist for volume discounts.

App Digital Upgrades:
Video Embedding Fee: $250

Online Rates:

US Only Global
Website Banner Rates $70 $60

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $850

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue All Space Reservations Due eTOC Banner Materials Due Career & Events Section Print and App Materials Due Run of Journal Multi-Media App Materials Due Run of Journal Print and Standard App Materials Due Inserts Due
January 12/04/2013 12/03/2013 12/04/2013 12/06/2013 12/10/2013 12/18/2013
February 12/27/2013 12/26/2013 12/29/2013 12/31/2013 01/03/2014 01/13/2014
March 01/27/2014 01/24/2014 01/27/2014 01/29/2014 01/31/2014 02/10/2014
April 02/25/2014 02/24/2014 02/25/2014 02/27/2014 03/03/2014 03/11/2014
May 03/26/2014 03/25/2014 03/26/2014 03/28/2014 04/01/2014 04/09/2014
June 04/28/2014 04/25/2014 04/28/2014 04/30/2014 05/02/2014 05/12/2014
July 05/28/2014 05/27/2014 05/28/2014 05/30/2014 06/03/2014 06/11/2014
August 06/26/2014 06/25/2014 06/28/2014 06/30/2014 07/02/2014 07/14/2014
September 07/29/2014 07/28/2014 07/29/2014 07/31/2014 08/04/2014 08/12/2014
October 08/26/2014 08/25/2014 08/26/2014 08/28/2014 09/02/2014 09/10/2014
November 09/29/2014 09/26/2014 09/29/2014 10/01/2014 10/03/2014 10/14/2014
December 10/27/2014 10/24/2014 10/27/2014 10/29/2014 10/31/2014 11/10/2014

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

App:
Click here for App Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

7 3/4" x 10 1/2" Safety allowance for live matter: 1/2" from trim.

Half tone screen:

130 preferred; 150 maximum

Run of Journal Page Sizes:

Non-Bleed Size Bleed Size
Width Height Width Height
Full page: 7" x 10" 8" x 10 3/4"
1/2 page horizontal: 6 1/2" x 4 1/2"
1/2 page vertical: 3 3/8" x 9"
1/3 page square: 4 1/2" x 4 1/2"
1/4 page: 3 3/8" x 4 1/2"
1/4 page:
1/6 page: 2 1/8" x 4 1/2"

Career, Education & Events Section Page Sizes:

Non-Bleed Size
Width Height
Full page: 7" x 10"
1/2 page horizontal: 6 1/2" x 4 1/2"
1/2 page vertical: 3 3/8" x 9"
1/4 page: 3 3/8" x 4 1/2"
1/8 page: 3 3/8" x 2 1/4"

Click here for Career, Education & Events Section guidelines.

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

Insert Requirements:

All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.

Insert Shipping Instructions:

Carton packing preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for insert shipping address.
a. All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
b. Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
c. Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.
d. Insert Shipping Instructions:
Carton packing preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for insert shipping address.

Disposition of Reproduction Materials:

Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.

Contacts

Product & Services Advertising Specialist:

Attention:

Connor Winther

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8797


Product & Services Advertising Specialist:

Attention:

Ben Harkinson

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

646-674-6498

Fax:

646-607-4253


Career, Education & Events Advertising Specialist:

Attention:

Linda Barta (East)

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

800-237-1342

Fax:

678-560-3582


Career, Education & Events Advertising Specialist:

Attention:

Michaela Taylor (West)

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

415-603-9197


Reprints & Distribution Specialist:

Attention:

Bridget Quinn

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8807


Production:

Attention:

Pat Lankford

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8898

Fax:

215-646-5610


Print and iPad Advertising Coordinator:

Attention:

Diane Shapiro

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8965

Fax:

215-689-4291


Online Advertising Coordinator:

Attention:

Julie Ivers

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8839