The Nurse Practitioner 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
The Nurse Practitioner is the leading source for clinical, practical, cutting-edge information for advanced practice nurses and other primary care clinicians. Each issue presents peer-reviewed articles that range from clinical topics and research to political and practice issues. In addition, The Nurse Practitioner provides regular features, columns, continuing education, staff development education, and more.
Journal Distribution:
Total Access (Electronic + Print): 21,648
Print Circulation: 21,615
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 5,700
Average Monthly Visits (US): 8,850
Average Monthly Page Views (US): 33,150
eTOC Subscribers: 4,560
Issuance: 12 issues
Frequency: Monthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Theresa Steltzer
Editor-in-Chief: Jamesetta A. Newland, PhD, RN, FNP-BC, FAANP, FNAP
Placement Policy: Advertising is interspersed and appears on covers.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Nurse practitioners, advanced practice nurses and other RNs who require advanced training or licenses to practice, other titled and non-titled personnel, clinical nurse specialists, nurse midwives, and students.
Web:
www.tnpj.com
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $4,835 | $3,380 | $3,810 | $2,355 |
| 3x | $4,760 | $3,305 | $3,740 | $2,285 |
| 6x | $4,615 | $3,160 | $3,665 | $2,210 |
| 12x | $4,470 | $3,015 | $3,650 | $2,195 |
| 24x | $4,360 | $2,905 | $3,570 | $2,115 |
| 36x | $4,250 | $2,795 | $3,510 | $2,055 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $5,000
TOC iPad Band: $4,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 4 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $70 | $60 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $750
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $3,450 | $2,350 | $1,555 | $1,005 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $70 | $60 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $750
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 12/03/2012 | 12/05/2012 | 12/05/2012 | 12/07/2012 | 12/17/2012 | 11/30/2012 |
| February | 12/31/2012 | 01/03/2013 | 01/03/2013 | 01/07/2013 | 01/15/2013 | 12/28/2012 |
| March | 01/28/2013 | 01/30/2013 | 01/30/2013 | 02/01/2013 | 02/11/2013 | 01/25/2013 |
| April | 02/27/2013 | 03/01/2013 | 03/01/2013 | 03/05/2013 | 03/13/2013 | 02/26/2013 |
| May | 03/29/2013 | 04/02/2013 | 04/02/2013 | 04/04/2013 | 04/12/2013 | 03/28/2013 |
| June | 04/30/2013 | 05/02/2013 | 05/02/2013 | 05/06/2013 | 05/14/2013 | 04/29/2013 |
| July | 05/29/2013 | 05/31/2013 | 05/31/2013 | 06/04/2013 | 06/12/2013 | 05/28/2013 |
| August | 06/25/2013 | 06/27/2013 | 06/27/2013 | 07/01/2013 | 07/10/2013 | 06/24/2013 |
| September | 07/30/2013 | 08/01/2013 | 08/01/2013 | 08/05/2013 | 08/13/2013 | 07/29/2013 |
| October | 08/27/2013 | 08/29/2013 | 08/29/2013 | 09/03/2013 | 09/11/2013 | 08/26/2013 |
| November | 10/01/2013 | 10/03/2013 | 10/03/2013 | 10/07/2013 | 10/15/2013 | 09/30/2013 |
| December | 10/30/2013 | 11/01/2013 | 11/01/2013 | 11/05/2013 | 11/13/2013 | 10/29/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
7 3/4" x 10 1/2" Safety allowance for live matter: 1/2" from trim.
Half tone screen:
130 preferred; 150 maximum
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8" | x | 10 3/4" |
| 1/2 page horizontal: | 6 1/2" | x | 4 1/2" | |||
| 1/2 page vertical: | 3 3/8" | x | 9" | |||
| 1/3 page square: | 4 1/2" | x | 4 1/2" | |||
| 1/6 page: | 2 1/8" | x | 4 1/2" | |||
| 1/4 page: | ||||||
| 1/4 page: | 3 3/8" | x | 4 1/2" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7" | x | 10" |
| 1/2 page horizontal: | 6 1/2" | x | 4 1/2" |
| 1/2 page vertical: | 3 3/8" | x | 9" |
| 1/4 page: | 3 3/8" | x | 4 1/2" |
| 1/8 page: | 3 3/8" | x | 2 1/4" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.
Insert Shipping Instructions:
Carton packing preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for insert shipping address.
a. All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
b. Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
c. Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.
d. Insert Shipping Instructions:
Carton packing preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for insert shipping address.
Disposition of Reproduction Materials:
Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
800-457-9076
203-853-2252
Career, Education & Events Advertising Specialist:
Linda Barta (South/East)
323 Norristown Rd
Suites 200
Ambler , PA 19002
800-237-1342
678-560-3582
Career, Education & Events Advertising Specialist:
Mike Rusch (North/East)
2 Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8404
215-689-2453
Career, Education & Events Advertising Specialist:
Michaela Taylor (West)
333 Seventh Avenue, 20th Floor
New York , NY 10001
415-603-9197
Reprints & Distribution Specialist:
Mary Beth Koenig
215-521-8739
Advertising Coordinator:
Diane Shapiro
323 Norristown Road, Suite 200
Ambler , PA 19002
215-628-6538
215-689-4291
Production:
Pat Lankford
323 Norristown Road, Suite 220
Ambler , PA 19002
215-628-7704
215-646-5610
Online Advertising Coordinator:
Julie Ivers
323 Norristown Rd
Suites 200 & 300
Ambler , PA 19002
215-367-2171