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MCN: The American Journal of Maternal/Child Nursing App Rates Available

Journal Information

This journal is available as an app

Editorial Focus:
MCN: The American Journal of Maternal/Child Nursing, is written for advanced practice nurses, clinicians and managers who oversee or are involved in the full scope of maternal and child nursing. MCN assists nurses toward evidence-based practice. This peer-reviewed journal provides integrated clinical practice information and thought-provoking solutions for all aspects of patient care provided at hospital, community health and office-based settings.

Journal Distribution:
Total Access (Electronic + Print): 3,764
Print Circulation: 3,764

12 month average, June 2013

Website Usage:
Average Monthly Unique Visitors (US): 4,000
Average Monthly Visits (US): 4,450
Average Monthly Page Views (US): 8,650
eTOC Subscribers: 3,050

Issuance: 6 issues

Frequency: Bimonthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Sandra Kasko

Editor-in-Chief: Margaret Comerford Freda, EdD, RN, CHES, FAAN

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
The MCN nurse is a diverse nursing professional with extensive clinical knowledge - "an expert" in obstetrics, neonatal, and pediatric specialties.

Web:
www.mcnjournal.com

Run of Journal Rates

Print + App Rates:
Page rates apply to inclusion in print and app issues.

Volume Full Page Color Full Page B/W (PI) 1/2 Page Color 1/2 Page B/W (PI)
1x $4,135 $2,505 $3,110 $1,480
3x $4,080 $2,450 $3,075 $1,445
6x $3,990 $2,360 $3,020 $1,390
12x $3,815 $2,185 $2,940 $1,310
18x $3,765 $2,135 $2,890 $1,260
24x $3,715 $2,085 $2,880 $1,250
36x $3,655 $2,025 $2,835 $1,205

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

App Band Rate Prices:
Cover App Band: $4,100
TOC App Band: $3,100

App Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. Larger units, gatefolds, BRCs: Consult Sales Specialist.

Insert rates include the equivalent page value in App edition. See App specs.

Online Rates:

US Only Global
Website Banner Rates $70 $60

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $750

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue All Space Reservations Due eTOC Banner Materials Due Run of Journal Multi-Media App Materials Due Run of Journal Print and Standard App Materials Due Inserts Due
Jan/Feb 11/19/2013 11/18/2013 11/21/2013 11/25/2013 12/05/2013
Mar/Apr 02/03/2014 01/31/2014 02/05/2014 02/07/2014 02/18/2014
May/June 04/07/2014 04/04/2014 04/09/2014 04/11/2014 04/22/2014
July/Aug 06/06/2014 06/05/2014 06/10/2014 06/12/2014 06/20/2014
Sep/Oct 07/29/2014 07/28/2014 07/31/2014 08/04/2014 08/12/2014
Nov/Dec 09/29/2014 09/26/2014 10/01/2014 10/03/2014 10/14/2014

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

App:
Click here for App Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

7 3/4" x 10 3/4" Safety allowance for live matter: 1/2" from trim.

Half tone screen:

133

Run of Journal Page Sizes:

Non-Bleed Size Bleed Size
Width Height Width Height
Full page spread: 15 3/4" x 11"
Full page: 6 7/8" x 9 7/8" 8" x 11"
1/2 page horizontal: 6 7/8" x 4 7/8"
1/2 page vertical: 3 3/8" x 9 7/8"
1/4 page: 3 3/8" x 4 7/8"

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

Insert Requirements:

All inserts are to be supplied untrimmed, folded (except single leaf), and ready for binding. Consult Advertising Coordinator for insert size and quantity.
Acceptance: AMP insert guidelines. Sample of insert must be submitted to Advertising Sales Office for approval.
Availability: Two to twelve pages. All inserts including BRCs and gatefolds must be approved in advance.

Insert Shipping Instructions:

Carton packing preferred. Publication, quantity and date must be clearly indicated. Consult Advertising Coordinator for insert shipping address.

Disposition of Reproduction Materials:

Material will be held for one year from date of last insertion and then destroyed unless specifically instructed otherwise.

Contacts

Product & Services Advertising Specialist:

Attention:

Heather Landesman

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

646-674-6515

Fax:

212-202-6213


Career, Education & Events Advertising Specialist:

Attention:

Linda Barta (East)

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

800-237-1342

Fax:

678-560-3582


Career, Education & Events Advertising Specialist:

Attention:

Michaela Taylor (West)

Address:

333 Seventh Avenue, 20th Floor
New York , NY 10001

Phone:

415-603-9197


Reprints & Distribution Specialist:

Attention:

Michele Livewell

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8941


Production:

Attention:

Simon Dickey

Phone:

610-331-2366


Print and iPad Advertising Coordinator:

Attention:

Valerie McCarthy

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8961

Fax:

215-754-4921


Online Advertising Coordinator:

Attention:

Julie Ivers

Address:

Two Commerce Square
2001 Market Street
Philadelphia , PA 19103

Phone:

215-521-8839