2013 Rate Card Selector

Journal Information

Editorial Focus:
The Neurologist features editorial that is entirely devoted to the practicing neurologist-i.e., the neurologist who sees patients. With clinically focused review articles, case reports, and features like "The Ten Most Commonly Asked Questions About...", The Neurologist is a practical resource that helps guide physicians through the tough patient management dilemmas they face everyday. Whether it's diagnosis, drug therapy, or important developments inallied fields
such as neurosurgery and psychiatry, physicians can count on The Neurologist to be on the scene with timely, useful information that can be quickly integrated into practice.

Journal Distribution:
Total Access (Electronic + Print): 192
Print Circulation: 192

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 2,800
Average Monthly Visits (US): 5,300
Average Monthly Page Views (US): 8,400
eTOC Subscribers: 950

Issuance: January/February, March/April, May/June, July/August, September,October November/December

Frequency: Bimonthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Tom Pacific

Editor-in-Chief: Barney J. Stern, MD

Placement Policy: Welled

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Practing neurologists

Web:
www.theneurologist.org

Run of Journal Rates

Print Rates:

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)	1/4 Page Color	1/4 Page B/W (PI)
1x	$1,150	$595	$970	$415	$850	$295
6x	$1,135	$580	$950	$395	$845	$290
12x	$1,115	$560	$940	$385	$840	$285
24x	$1,080	$525	$915	$360	$830	$275
36x	$1,060	$505	$905	$350	$820	$265
48x	$1,025	$470	$905	$350	$820	$265
60x	$1,010	$455	$880	$325	$805	$250

Cover and Preferred Position Rates:
2nd Cover: 25% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Page facing first page of text: 25% of earned B/W (PI) page rate
Opposite TOC: 25% of earned B/W (PI) page rate

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January	12/12/2012	12/24/2012	01/03/2013	12/13/2012
March	02/11/2013	02/22/2013	03/04/2013	02/12/2013
May	04/15/2013	04/25/2013	05/05/2013	04/16/2013
July	06/11/2013	06/21/2013	07/01/2013	06/12/2013
September	08/14/2013	08/26/2013	09/04/2013	08/15/2013
November	10/16/2013	10/28/2013	11/05/2013	10/17/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

7 3/4" x 10 3/4"

Paper Stock:

Inside pages: 45 lb. Liberty Gloss
Covers: 100 lb. text weight coated cover stock

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF

Contacts