2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Editorial Focus:
The editorial content focuses specifically on traumatic injuries to give the reader hands-on coverage of this fast-growing specialty. Articles cover everything from the nature of the injury to the effects of new drug therapies...from recommendations for more effective surgical approaches to the latest laboratory findings. Each issue includes original articles, case reports abstracts of relevant articles, editorials on subjects of high current interest, expert critical discussions of the articles and notices of meetings and courses.

Organizational Affiliation:
Official Publication of the American Association for the Surgery of Trauma, The Eastern Association for the Surgery of Trauma, The Trauma Association of Canada, and The Western Trauma Association.

Journal Distribution:
Total Access (Electronic + Print): 1,692
Print Circulation: 1,692

12 month average, May 2012

Website Usage:
Average Monthly Unique Visitors (US): 16,200
Average Monthly Visits (US): 30,000
Average Monthly Page Views (US): 85,700
eTOC Subscribers: 5,100

Frequency: Monthly

Bonus Distribution: Contact Sales Specialist.

Publisher: John Ewers

Editor: Ernest E. Moore, MD

Placement Policy: Precedes and follows editorial section.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Web:
www.jtrauma.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)
1x	$3,760	$2,055	$3,090	$1,385
3x	$3,740	$2,035	$3,080	$1,375
6x	$3,720	$2,015	$3,070	$1,365
12x	$3,605	$1,900	$3,015	$1,310
24x	$3,530	$1,825	$2,975	$1,270
48x	$3,460	$1,755	$2,920	$1,215
60x	$3,435	$1,730	$2,900	$1,195

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

iPad Band Rate Prices:
Cover iPad Band: $4,000
TOC iPad Band: $3,000

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 4-page: 4.5 times earned B/W (PI) page rate
c. 8-page: 8.5 times earned B/W (PI) page rate

Insert rates include the equivalent page value in iPad edition. See iPad specs.

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $1,500

Electronic Table of Contents (eTOC) Banner Rates: $1,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Combination Incentives:

a. Combined Frequencies for the following journals: Annals of Surgery or Journal of Burn Care & Research.
b. Advertise the same product advertisement in the same month in more than one of the above journals and receive an additional 10% off each publication.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Full Page	1/2 Page	1/4 Page	1/8 Page
$1,960	$1,335	$885	$570

Contact your Sales Specialist for volume discounts.

iPad Digital Upgrades:
Video Embedding Fee: $250

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $1,500

Electronic Table of Contents (eTOC) Banner Rates: $1,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Career & Events Section Print and iPad Materials Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January	11/30/2012	12/05/2012	12/05/2012	12/12/2012	12/20/2012	12/03/2012
February	01/03/2013	01/08/2013	01/08/2013	01/15/2013	01/23/2013	01/04/2013
March	01/30/2013	02/04/2013	02/04/2013	02/11/2013	02/20/2013	01/31/2013
April	03/01/2013	03/06/2013	03/06/2013	03/13/2013	03/21/2013	03/04/2013
May	04/02/2013	04/05/2013	04/05/2013	04/12/2013	04/22/2013	04/03/2013
June	05/02/2013	05/07/2013	05/07/2013	05/14/2013	05/22/2013	05/03/2013
July	06/03/2013	06/06/2013	06/06/2013	06/13/2013	06/23/2013	06/04/2013
August	07/03/2013	07/09/2013	07/09/2013	07/16/2013	07/24/2013	07/05/2013
September	08/02/2013	08/07/2013	08/07/2013	08/14/2013	08/22/2013	08/05/2013
October	09/03/2013	09/06/2013	09/06/2013	09/13/2013	09/23/2013	09/04/2013
November	10/04/2013	10/09/2013	10/09/2013	10/16/2013	10/24/2013	10/07/2013
December	10/31/2013	11/05/2013	11/05/2013	11/12/2013	11/20/2013	11/01/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

8 1/8” x 10 7/8”

Paper Stock:

Inside pages: 40 lb. Liberty Gloss
Covers: 80 lb. Sterling Ultra Gloss

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF

Contacts