2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Editorial Focus:
Neurology Today provides neurologists with the earliest exclusive access to breaking news and clinical and diagnostic developments in neurology. Coverage also includes comprehensive reports from medical meetings.

Organizational Affiliation:
American Academy of Neurology

Journal Distribution:
Total Access (Electronic + Print): 23,276
Print Circulation: 23,276

2013 Projected Circulation
US based AAN members and subscribers.

Website Usage:
Average Monthly Unique Visitors (US): 6,300
Average Monthly Visits (US): 14,650
Average Monthly Page Views (US): 23,850
eTOC Subscribers: 835

Issuance: 2 issues each month

Frequency: 24 issues per year

Bonus Distribution: Contact Sales Specialist.

Publisher: Kim Jansen

Editor-in-Chief: Steven P. Ringel, MD

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Full universe of neurologists, including AAN members and non-members.

Web:
www.neurotodayonline.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	King Page Color	King Page B/W (PI)	3/4 Page Color	3/4 Page B/W (PI)	Island 1/2 Page Color	Island 1/2 Page B/W (PI)
1x	$9,965	$7,080	$9,240	$6,355	$7,595	$4,710
12x	$9,830	$6,945	$9,035	$6,150	$7,480	$4,595
24x	$9,725	$6,840	$9,005	$6,120	$7,355	$4,470
36x	$9,655	$6,770	$8,945	$6,060	$7,315	$4,430
48x	$9,415	$6,530	$8,830	$5,945	$7,210	$4,325
72x	$9,355	$6,470	$8,770	$5,885	$7,160	$4,275
96x	$9,220	$6,335	$8,615	$5,730	$7,025	$4,140
144x	$8,675	$5,790	$8,100	$5,215	$6,635	$3,750
180x	$8,540	$5,655	$8,015	$5,130	$6,510	$3,625
216x	$8,365	$5,480	$7,830	$4,945	$6,420	$3,535
288x	$8,285	$5,400	$7,675	$4,790	$6,335	$3,450
360x	$8,220	$5,335	$7,615	$4,730	$6,255	$3,370

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

iPad Band Rate Prices:
Cover iPad Band: $7,500
Podcast iPad Band: $5,000

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

King Page	3/4 Page	1/2 Page	1/4 Page	1/8 Page	1/16 Page
$7,085	$6,025	$4,820	$3,190	$2,055	$1,205

Contact your Sales Specialist for volume discounts.

iPad Digital Upgrades:
Video Embedding Fee: $250

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Career & Events Section Print and iPad Materials Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
January Week 1	11/26/2012	11/29/2012	11/29/2012	12/03/2012	12/10/2012	11/27/2012
January Week 3	12/10/2012	12/13/2012	12/13/2012	12/17/2012	12/24/2012	12/11/2012
February Week 1	01/02/2013	01/07/2013	01/07/2013	01/09/2013	01/06/2013	01/03/2013
February Week 3	01/15/2013	01/18/2013	01/18/2013	01/22/2013	01/29/2013	01/16/2013
March Week 1	01/29/2013	02/01/2013	02/01/2013	02/05/2013	02/12/2013	01/30/2013
March Week 3	02/12/2013	02/15/2013	02/15/2013	02/19/2013	02/26/2013	02/13/2013
April Week 1	02/27/2013	03/04/2013	03/04/2013	03/06/2013	03/13/2013	02/28/2013
April Week 3	03/13/2013	03/18/2013	03/18/2013	03/20/2013	03/27/2013	03/14/2013
May Week 1	03/27/2013	04/01/2013	04/01/2013	04/03/2013	04/10/2013	03/28/2013
May Week 3	04/10/2013	04/15/2013	04/15/2013	04/17/2013	04/24/2013	04/11/2013
June Week 1	04/30/2013	05/03/2013	05/03/2013	05/07/2013	05/14/2013	05/01/2013
June Week 3	05/14/2013	05/17/2013	05/17/2013	05/21/2013	05/28/2013	05/15/2013
July Week 1	05/28/2013	05/31/2013	05/31/2013	06/04/2013	06/11/2013	05/29/2013
July Week 3	06/11/2013	06/14/2013	06/14/2013	06/18/2013	06/25/2013	06/12/2013
August Week 1	06/25/2013	06/28/2013	06/28/2013	07/02/2013	07/09/2013	06/26/2013
August Week 3	07/10/2013	07/15/2013	07/15/2013	07/17/2013	07/24/2013	07/11/2013
September Week 1	07/30/2013	08/02/2013	08/02/2013	08/06/2013	08/13/2013	07/31/2013
September Week 3	08/13/2013	08/16/2013	08/16/2013	08/20/2013	08/27/2013	08/14/2013
October Week 1	08/27/2013	08/30/2013	08/30/2013	09/03/2013	09/10/2013	08/28/2013
October Week 3	09/11/2013	09/16/2013	09/16/2013	09/18/2013	09/25/2013	09/12/2013
November Week 1	10/02/2013	10/07/2013	10/07/2013	10/09/2013	10/16/2013	10/03/2013
November Week 3	10/16/2013	10/21/2013	10/21/2013	10/23/2013	10/30/2013	10/17/2013
December Week 1	10/28/2013	10/31/2013	10/31/2013	11/04/2013	11/11/2013	10/29/2013
December Week 3	11/11/2013	11/14/2013	11/14/2013	11/18/2013	11/25/2013	11/12/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Saddle-stitched

Journal Trim Size:

10 1/2" x 14"

Paper Stock:

Inside pages: 40# coated
Covers: 40# coated

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF
Download the 2012 Uniform Guidelines for Ads PDF

Contacts