2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Editorial Focus:
Neurology Now is an award-winning patient education magazine produced by the American Academy of Neurology and Lippincott Williams & Wilkins | Wolters Kluwer Health. Neurology Now is the first and only publication specifically targeted to reach neurologic patients. Each issue features easy-to-read articles that have been closely reviewed by AAN medical and editorial teams. The objective of Neurology Now is to educate patients on how to treat, manage, and prevent neurologic diseases and conditions including: Alzheimer's disease; epilepsy; migraine; multiple sclerosis; neuropathic pain; Parkinson's disease; stroke; and more. Topics covered include wellness and prevention, medication and therapies, as well as patient and caregiver stories about living and coping with neurologic diseases.

Organizational Affiliation:
American Academy of Neurology

Journal Distribution:
Total Access (Electronic + Print): 500,000
Print Circulation: 500,000

Website Usage:
Average Monthly Unique Visitors (US): 10,350
Average Monthly Visits (US): 19,200
Average Monthly Page Views (US): 51,550

Issuance: February/March, April/May, June/July, August/September, October/November, December/January.

Frequency: Bimonthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Kim Jansen

Editor-in-Chief: Robin L. Brey, MD

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Neurological patients and their caregivers

Other Information:
Over 222,000 are distributed delivered at the Point-of-Care and over 278,000 are delivered to individuals.

Web:
www.neurologynow.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	2 Page Spread Color	2 Page Spread B/W (PI)	Full Page Color	Full Page B/W (PI)	2/3 Page Color	2/3 Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)
1x	$108,325	$98,325	$54,165	$49,165	$40,620	$35,620	$35,210	$30,210
6x	$103,120	$93,120	$51,565	$46,565	$38,675	$33,675	$33,515	$28,515
12x	$92,710	$82,710	$46,355	$41,355	$34,770	$29,770	$29,550	$24,550
24x	$88,245	$78,245	$44,125	$39,125	$33,095	$28,095	$28,130	$23,130
48x	$82,295	$72,295	$41,150	$36,150	$30,860	$25,860	$26,235	$21,235
96x	$75,620	$65,620	$37,815	$32,815	$28,910	$23,910	$24,570	$19,570

Cover and Preferred Position Rates:
2nd Cover: 35% premium off earned B/W (PI) rate
4th Cover: 50% premium off earned B/W (PI) rate
Opposite TOC: 15% premium off earned B/W (PI) rate

iPad Band Rate Prices:
Cover iPad Band: $15,000
TOC iPad Band: $10,000
Feature iPad Band: $10,000

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. Contact your Sales Specialist for rates and quantity

Insert rates include the equivalent page value in iPad edition. See iPad specs.

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $10,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Online Rates:

	US Only	Global
Website Banner Rates	$80	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

Electronic Table of Contents (eTOC) Banner Rates: $10,000

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
February/March	12/26/2012	12/31/2012	01/02/2013	01/09/2013	01/07/2013
April/May	02/15/2013	02/20/2013	02/22/2013	03/06/2013	03/04/2013
June/July	04/19/2013	04/24/2013	04/26/2013	05/08/2013	05/06/2013
August/September	06/18/2013	06/21/2013	06/25/2013	07/05/2013	07/08/2013
October/November	08/16/2013	08/21/2013	08/23/2013	09/04/2013	09/02/2013
December/January	10/21/2013	10/24/2013	10/28/2013	11/04/2013	11/04/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Perfect

Journal Trim Size:

8 1/8" x 10 7/8"

Paper Stock:

Inside pages: 60 lb. matte
Covers: 100 lb. matte

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 Uniform Guidelines for Ads PDF

Contacts