2013 Rate Card Selector

Journal Information

Editorial Focus:
AANnews®, a membership benefit for US-based American Academy of Neurology members, provides news about Academy events and functions, including the AAN’s Annual Meeting and other education programs; health care public policy; clinical guidelines and practice management issues; the American Brain Foundation, and much more. The magazine is accessed by international members online through AAN.com.

Organizational Affiliation:
American Academy of Neurology

Journal Distribution:
Total Access (Electronic + Print): 19,000
Print Circulation: 19,000

US Members Only, August 2012

Issuance: 12 issues

Frequency: Monthly

Bonus Distribution: Contact Sales Specialist.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
American Academy of Neurology members

Run of Journal Rates

Print Rates:

Volume	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)	1/4 Page Color	1/4 Page B/W (PI)
1x	$4,560	$2,765	$3,465	$1,670	$3,095	$1,300
12x	$4,370	$2,575	$3,350	$1,555	$3,010	$1,215
24x	$4,270	$2,475	$3,285	$1,490	$2,960	$1,165
36x	$4,175	$2,380	$3,230	$1,435	$2,915	$1,120
48x	$4,080	$2,285	$3,175	$1,380	$2,880	$1,085
72x	$4,020	$2,225	$3,130	$1,335	$2,850	$1,055
96x	$3,950	$2,155	$3,090	$1,295	$2,810	$1,015
144x	$3,885	$2,090	$3,055	$1,260	$2,785	$990
180x	$3,845	$2,050	$3,030	$1,235	$2,765	$970
216x	$3,810	$2,015	$3,005	$1,210	$2,745	$950
288x	$3,765	$1,970	$2,975	$1,180	$2,725	$930
360x	$3,730	$1,935	$2,955	$1,160	$2,705	$910

Cover and Preferred Position Rates:
2nd Cover: 35% of earned B/W (PI) page rate
3rd Cover: 35% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Opposite TOC: 25% of earned B/W (PI) page rate

Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 4-page: 4.5 times earned B/W (PI) page rate
c. 8-page: 8.5 times earned B/W (PI) page rate

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due
January	11/20/2012	11/27/2012	12/01/2012
February	12/21/2012	12/28/2012	01/02/2013
March	01/18/2013	01/25/2013	02/01/2013
April	02/18/2013	02/25/2018	03/01/2013
May	03/20/2013	03/27/2013	04/01/2013
June	04/22/2013	04/29/2013	05/01/2013
July	05/20/2013	05/27/2013	06/03/2013
August	06/20/2013	06/27/2013	07/01/2013
September	07/22/2013	07/29/2013	08/01/2013
October	08/20/2013	08/27/2013	09/03/2013
November	09/20/2013	09/27/2013	10/01/2013
December	10/21/2013	10/28/2013	11/01/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

Print:

Type of Binding:

Saddle stitched

Journal Trim Size:

8 1/4" x 10 7/8"

Paper Stock:

Inside pages: 60# recycled gloss text
Covers: 60# recycled gloss text

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

Other Information:

Hard copy of the ad must be supplied.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 Uniform Guidelines for Ads PDF

Contacts