Journal of Spinal Disorders and Techniques 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
Beginning in July 2002, Spine and the Journal of Spinal Disorders & Techniques formed a new partnership to better serve the needs of the spine community. JSDT, in concentrating on its goal of serving as a surgically focused complement to Spine, focuses on both operative and nonoperative techniques in clinical spinal care. Features now included in JSDT are new techniques with clinical case discussions, original articles pertaining to new techniques, invited summary or review articles, and articles of a clinical nature. Additionally, shorter clinical follow-up and technical descriptions will allow publication on cutting-edge topics in a timely fashion.
Journal Distribution:
Total Access (Electronic + Print): 677
Print Circulation: 677
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 3,300
Average Monthly Visits (US): 6,800
Average Monthly Page Views (US): 17,200
eTOC Subscribers: 1,240
Issuance: February, April, May, June, July, August, October, December
Frequency: 8 times a year
Bonus Distribution: Contact Sales Specialist.
Publisher: Marcia E. Serepy
Editor-in-Chief: Thomas A. Zdeblick, MD
Placement Policy: Precedes and follows editorial section and appears on covers.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Orthopaedic surgeons, neurosurgeons, physical and rehabilitation specialists, chiropractors, physical therapists, residents, institutions and other clinical and research professionals with an interest in orthopaedic and neurosurgical approaches to spinal disorders.
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $3,380 | $1,890 | $2,810 | $1,320 |
| 4x | $3,345 | $1,855 | $2,795 | $1,305 |
| 8x | $3,290 | $1,800 | $2,750 | $1,260 |
| 16x | $3,225 | $1,735 | $2,720 | $1,230 |
| 32x | $3,185 | $1,695 | $2,680 | $1,190 |
| 48x | $3,140 | $1,650 | $2,650 | $1,160 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $3,500
TOC iPad Band: $3,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. 8-page: 9 times earned B/W (PI) page rate
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $2,370 | $1,615 | $1,070 | $690 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| February | 01/04/2013 | 01/09/2013 | 01/09/2013 | 01/16/2013 | 01/24/2013 | 01/07/2013 |
| April | 03/05/2013 | 03/08/2013 | 03/08/2013 | 03/15/2013 | 03/25/2013 | 03/06/2013 |
| May | 04/04/2013 | 04/09/2013 | 04/09/2013 | 04/16/2013 | 04/24/2013 | 04/05/2013 |
| June | 05/03/2013 | 05/08/2013 | 05/08/2013 | 05/15/2013 | 05/23/2013 | 05/06/2013 |
| July | 06/05/2013 | 06/10/2013 | 06/10/2013 | 06/17/2013 | 06/25/2013 | 06/06/2013 |
| August | 07/05/2013 | 07/10/2013 | 07/10/2013 | 07/17/2013 | 07/26/2013 | 07/08/2013 |
| October | 09/05/2013 | 09/10/2013 | 09/10/2013 | 09/17/2013 | 09/25/2013 | 09/06/2013 |
| December | 11/01/2013 | 11/06/2013 | 11/06/2013 | 11/13/2013 | 11/21/2013 | 11/04/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: 45 lb. Liberty Gloss DB.
Covers: 8 pt. Carolina
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8 3/8" | x | 11 1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8 3/8" | x | 5 1/2" |
| 1/2 page vertical: | 3 1/2" | x | 10" | 4 1/4" | x | 11 1/8" |
| 1/8 page vertical: | 1-1/2" | x | 4-3/8" | |||
| 1/8 page horizontal: | 3-1/4" | x | 2-1/8" | |||
| 1/4 page: | 3 1/2" | x | 5" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. All inserts must be furnished printed, ready for binding. Multiple leaf inserts must be furnished folded.
b. BRMs: 4 1/4" x 6" minimum, allow 1/8" head and gutter trim and 3/8" from perforation to binding edge. Jogs to top. Reply part must meet USPS regulations. Minimum card stock .007.
c. Sample of insert must be submitted to your Sales Specialist for approval.
d. Carton packing preferred. Publication, quantity and date must be clearly indicated.
e. INSERTS SUPPLIED SIZE: 8 3/8" x 11 3/16".
Keep live matter 1/2" from trim.
f. Stock weight: Maximum 80 lb. coated.
Disposition of Reproduction Materials:
Material, other than inserts, will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding unless requested in writing.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Bethann H. Sands
323 Norristown Road, Suite 200
Ambler , PA 19002
215-521-8399
215-827-5213
Career, Education & Events Advertising Specialist:
Joe Anzuena
Two Commerce Square, 2001 Market Street
Philadelphia , PA 19103
215-521-8532
215-701-2410
Reprints & Distribution Specialist:
Connor Winther
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8797
Production:
Debbie Moody
351 W Camden Street
Baltimore , MD 21201-2436
410-361-8036
443-451-8146
Printer:
Kathi Ortman
69 Lyme Road
Hanover , NH 03755
717-632-8448 x8039
Advertisers Outside the US:
44 (0)20 208-542-3200
44 (0)20 205 543 3810