Editorial Focus:
Each issue contains condensations plus peer-reviewed critiques on 60 to 70 articles from more than 100 international periodicals carrying reports of interest to the anesthesiologist.
Journal Distribution:
Total Access (Electronic + Print): 304
Print Circulation: 304
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 1,500
Average Monthly Visits (US): 4,250
Average Monthly Page Views (US): 21,050
eTOC Subscribers: 570
Frequency: Bimonthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Selene Carey
Editor: Kathryn E. McGoldrick, MD, FACA
Placement Policy: Interspersed.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) |
|---|---|---|---|---|---|---|
| 1x | $1,960 | $910 | $1,665 | $615 | $1,500 | $450 |
| 6x | $1,930 | $880 | $1,640 | $590 | $1,480 | $430 |
| 12x | $1,895 | $845 | $1,460 | $410 | $1,430 | $380 |
| 24x | $1,840 | $790 | $1,440 | $390 | $1,420 | $370 |
Cover and Preferred Position Rates:
2nd Cover: 25% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Page facing first page of text: 25% of earned B/W (PI) page rate
Page facing contents: 25% of earned B/W (PI) page rate
Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 4-page: 4.5 times earned B/W (PI) page rate
c. 6-page: 6.5 times earned B/W (PI) page rate
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: Contact your Sales Specialist.
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,155 | $790 | $520 | $335 |
Contact your Sales Specialist for volume discounts.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: Contact your Sales Specialist.
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|
| February | 01/08/2013 | 01/11/2013 | 01/18/2013 | 01/28/2013 | 01/09/2013 |
| April | 03/07/2013 | 03/12/2013 | 03/19/2013 | 03/27/2013 | 03/08/2013 |
| June | 05/03/2013 | 05/08/2013 | 05/15/2013 | 05/23/2013 | 05/06/2013 |
| August | 07/08/2013 | 07/11/2013 | 07/18/2013 | 07/28/2013 | 07/09/2013 |
| October | 09/05/2013 | 09/10/2013 | 09/17/2013 | 09/25/2013 | 09/06/2013 |
| December | 11/04/2013 | 11/07/2013 | 11/14/2013 | 11/24/2013 | 11/05/2013 |
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Perfect
7 3/4" x 10 3/4"
Inside pages: 45 lb Cadmus Recycled Offset
Covers: 80 lb Sterling Ultra Gloss
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8-3/8" | x | 11-1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8-3/8" | x | 5-1/2" |
| 1/2 page vertical: | 3-1/2" | x | 10" | 4-1/4" | x | 11-1/8" |
| 1/4 page: | 3-1/2" | x | 5" | |||
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
a. 2 page insert - 8 3/8" x 11 1/8" 4 page insert - 8 3/8" x 11 1/8" Larger sizes upon request.
b. Inserts to be supplied folded.
c. Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge;
margin for live matter 5/8" inside all edges of untrimmed insert.
d. Stock: 70 lb. minimum, 100 lb. text maximum.
e. Quantity: Consult Production Associate.
f. Copy Clearance: All inserts subject to approval by Editor. Copy should be supplied to Production Associate prior to printing inserts. Allow three weeks for approval.
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Product & Services Advertising Specialist:
Dee Bolognini
333 7th Avenue
New York , NY 10001
646-674-6645
646-674-6301
Career, Education & Events Advertising Specialist:
Joe Anzuena
Two Commerce Square, 2001 Market Street
Philadelphia , PA 19103
215-521-8532
215-701-2410
Reprints & Distribution Specialist:
Michele Livewell
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8941
Production:
Debbie Zipp
351 W Camden Street
Baltimore , MD 21201-2436
410-528-4465
443-451-8134
Printer:
Stacy Darby
1700 James Savage Rd
Midland , MI 48642
989-698-1357
Advertisers Outside the US:
44 (0) 208 542 3200
44 (0) 208 543 3810