Optometry and Vision Science 
Journal Information
This journal is available as an app for iPad®
Editorial Focus:
Optometry and Vision Science is the most authoritative source for current developments in optometry, physiological optics, and vision science. This frequently cited scientific journal has served primary eye care practitioners for more than 80 years, promoting vital interdisciplinary exchange among optometrists and visions scientists worldwide.
Organizational Affiliation:
American Academy of Optometry.
Journal Distribution:
Total Access (Electronic + Print): 5,033
Print Circulation: 5,033
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 5,750
Average Monthly Visits (US): 12,650
Average Monthly Page Views (US): 38,450
eTOC Subscribers: 1,020
Issuance: (12 issues)
Frequency: Monthly
Bonus Distribution: Contact Sales Specialist.
Publisher: Sarah Carrera
Editor: Anthony J. Adams, PhD
Placement Policy: Precedes and follows editorial section.
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Web:
www.optvissci.com
Run of Journal Rates
Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) |
|---|---|---|---|---|
| 1x | $2,010 | $805 | $1,750 | $545 |
| 6x | $1,960 | $755 | $1,735 | $530 |
| 12x | $1,935 | $730 | $1,700 | $495 |
| 24x | $1,910 | $705 | $1,675 | $470 |
Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate
iPad Band Rate Prices:
Cover iPad Band: $2,000
TOC iPad Band: $1,000
iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.
Inserts:
a. 2-page: 2 times earned B/W (PI) page rate
b. 4-page: 3 times earned B/W (PI) page rate
c. 8-page: 4 times earned B/W (PI) page rate
d. Larger units, gatefolds, BRCs: Consult Sales Specialist.
Insert rates include the equivalent page value in iPad edition. See iPad specs.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print, iPad® and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print and iPad® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,025 | $700 | $465 | $300 |
Contact your Sales Specialist for volume discounts.
iPad Digital Upgrades:
Video Embedding Fee: $250
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $750
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Multi-Media iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|---|
| January | 12/04/2012 | 12/07/2012 | 12/07/2012 | 12/14/2012 | 12/24/2012 | 12/05/2012 |
| February | 01/04/2013 | 01/09/2013 | 01/09/2013 | 01/16/2013 | 01/24/2013 | 01/07/2013 |
| March | 01/31/2013 | 02/05/2013 | 02/05/2013 | 02/12/2013 | 02/21/2013 | 02/01/2013 |
| April | 03/04/2013 | 03/07/2013 | 03/07/2013 | 03/14/2013 | 03/24/2013 | 03/05/2013 |
| May | 04/04/2013 | 04/09/2013 | 04/09/2013 | 04/16/2013 | 04/24/2013 | 04/05/2013 |
| June | 05/03/2013 | 05/08/2013 | 05/08/2013 | 05/15/2013 | 05/23/2013 | 05/06/2013 |
| July | 06/03/2013 | 06/06/2013 | 06/06/2013 | 06/13/2013 | 06/23/2013 | 06/04/2013 |
| August | 07/03/2013 | 07/09/2013 | 07/09/2013 | 07/16/2013 | 07/24/2013 | 07/05/2013 |
| September | 08/05/2013 | 08/08/2013 | 08/08/2013 | 08/15/2013 | 08/25/2013 | 08/06/2013 |
| October | 09/03/2013 | 09/06/2013 | 09/06/2013 | 09/13/2013 | 09/23/2013 | 09/04/2013 |
| November | 10/04/2013 | 10/09/2013 | 10/09/2013 | 10/16/2013 | 10/24/2013 | 10/07/2013 |
| December | 10/31/2013 | 11/05/2013 | 11/05/2013 | 11/12/2013 | 11/20/2013 | 11/01/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
iPad:
Click here iPad Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
8 1/8" x 10 7/8"
Paper Stock:
Inside pages: Coated
Covers: 4/Color process available
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 7" | x | 10" | 8-3/8" | x | 11-1/8" |
| 1/2 page horizontal: | 7" | x | 5" | 8-3/8" | x | 5-1/2" |
| 1/2 page vertical: | 3-1/2" | x | 10" | 4-1/4" | x | 11-1/8" |
| 1/4 page: | 3-1/2" | x | 5" | |||
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. Sizes: All inserts - 8 3/8" x 11 1/8"; larger sizes upon request.
b. Multiple-Leaf inserts to be supplied folded.
c. Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.
d. Stock: 70 lb. text weight maximum for single leaf; 100 lb. text weight maximum for multiple leaf.
e. Quantity: Consult Production Associate.
f. Copy clearance: All inserts subject to approval by Editor. Copy should be supplied to Ad Production Department prior to printing inserts. Allow three weeks for approval.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Michelle Smith
333 Seventh Avenue 19th Floor
New York , NY 10001
646-674 6537
646-674-6500
Career, Education & Events Advertising Specialist:
Joe Anzuena
Two Commerce Square, 2001 Market Street
Philadelphia , PA 19103
215-521-8532
215-701-2410
Reprints & Distribution Specialist:
Michele Livewell
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8941
Production:
Debbie Moody
351 W. Camden Street
Baltimore , MD 21201-2436
410-361-8036
443-451-8146
Printer:
Tina Pringle
69 Lyme Road
Hanover , NH 03755
603-653-7234
Advertisers Outside the US:
44 (0)20 8542 3200
44 (0)20 8543 3810
Online Advertising Coordinator:
Miriam Terron-Elder
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6538
646-224-8742