Eye & Contact Lens
Journal Information
Editorial Focus:
Eye & Contact Lens is a peer-reviewed journal edited for ophthalmologists and other ophthalmic health care professionals with an interest in the correction of refractive error. Topics covered include contact lenses, cornea, tears, spectacles, glaucoma, refractive surgery, lasers, and other anterior segment subjects. Articles are written by and for clinical practitioners and oriented toward patient-care subjects. In addition to articles, regular features include: meeting and symposium reports; upcoming meetings and courses; book eviews; editorials; and letters to the editor.
Organizational Affiliation:
Eye & Contact Lens is an official publication of the Contact Lens Association of Ophthalmologists, Inc. (CLAO).
Journal Distribution:
Total Access (Electronic + Print): 787
Print Circulation: 418
12 month average, May 2012
Website Usage:
Average Monthly Unique Visitors (US): 2,250
Average Monthly Visits (US): 5,500
Average Monthly Page Views (US): 13,500
eTOC Subscribers: 1,030
Frequency: Bimonthly.
Bonus Distribution: Contact Sales Specialist.
Publisher: Sarah Carrera
Editor-in-Chief: Desmond Fonn, OD
Placement Policy: Eye & Contact Lens is an official publication of the Contact Lens Association of Ophthalmologists, Inc. (CLAO).
Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.
Market:
Ophthalmologists, optometrists, and other ophthalmic healthcare professionals.
Web:
www.claojournal.org
Run of Journal Rates
Print Rates:
| Volume | Full Page Color | Full Page B/W (PI) | 1/2 Page Color | 1/2 Page B/W (PI) | 1/3 Page Color | 1/3 Page B/W (PI) | 1/4 Page Color | 1/4 Page B/W (PI) |
|---|---|---|---|---|---|---|---|---|
| 1x | $2,735 | $1,305 | $2,370 | $940 | $2,210 | $780 | $2,005 | $575 |
| 4x | $2,620 | $1,190 | $2,290 | $860 | $2,145 | $715 | $1,940 | $510 |
| 8x | $2,530 | $1,100 | $2,230 | $800 | $2,095 | $665 | $1,900 | $470 |
| 16x | $2,470 | $1,040 | $2,175 | $745 | $2,055 | $625 | $1,870 | $440 |
| 32x | $2,410 | $980 | $2,145 | $715 | $2,030 | $600 | $1,850 | $420 |
Cover and Preferred Position Rates:
2nd Cover: 25% of earned B/W (PI) page rate
3rd Cover: 20% of earned B/W (PI) page rate
4th Cover: 50% of earned B/W (PI) page rate
Page facing first page of text: 35% of earned B/W (PI) page rate
Inserts:
a. 2-page: 3 times earned B/W (PI) page rate
b. 4-page: 5 times earned B/W (PI) page rate
c. 8-page: 9 times earned B/W (PI) page rate
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $500
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Corporate Loyalty Program:
LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:
| Prior Year Spending | Level Discount |
|---|---|
| $500,000 | 0.5% |
| $1,000,000 | 1.5% |
| $1,500,000 | 2.5% |
| $2,000,000 + | Contact your Sales Specialist. |
This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.
Corporate Growth Program:
*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist
Other Information:
Other: 10% premium *Non-cancelable, 4 time minimum
Career, Education & Events Section Rates
LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.
- Every journal subscriber has access to print and website content
- Ads appear across multiple platforms for maximum exposure at one inclusive price
- Page rates apply to inclusion in print issues and a HealthJobsPlus 30-day Standard Specialty Job Posting
| Full Page | 1/2 Page | 1/4 Page | 1/8 Page |
|---|---|---|---|
| $1,655 | $1,130 | $745 | $480 |
Contact your Sales Specialist for volume discounts.
Online Rates:
| US Only | Global | |
|---|---|---|
| Website Banner Rates | $75 | $65 |
Banner rates are listed as NET. The minimum NET buy is $5,000.
Exclusive Most Popular Sponsorship Text Link Rates: $500
Electronic Table of Contents (eTOC) Banner Rates: $500
eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.
Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.
Other Information:
Other: 10% premium *Non-cancelable, 4 time minimum
Closing Dates
| Issue | All Space Reservations Due | Career & Events Section Print and iPad Materials Due | Run of Journal Print and Standard iPad Materials Due | Inserts Due | eTOC Banner Materials Due |
|---|---|---|---|---|---|
| January | 12/11/2012 | 12/14/2012 | 12/21/2012 | 12/26/2012 | 12/12/2012 |
| March | 02/06/2013 | 02/11/2013 | 02/19/2013 | 02/21/2013 | 02/07/2013 |
| May | 04/11/2013 | 04/16/2013 | 04/23/2013 | 04/25/2013 | 04/12/2013 |
| July | 06/12/2013 | 06/17/2013 | 06/24/2013 | 06/26/2013 | 06/13/2013 |
| September | 08/15/2013 | 08/20/2013 | 08/27/2013 | 08/29/2013 | 08/16/2013 |
| November | 10/17/2013 | 10/22/2013 | 10/29/2013 | 10/31/2013 | 10/18/2013 |
Advertising Specs
Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.
Print:
Type of Binding:
Perfect
Journal Trim Size:
7 3/4 x 10 3/4
Paper Stock:
Inside pages: 45 lb. Gloss
Covers: 80 lb. Coated
Run of Journal Page Sizes:
| Non-Bleed Size | Bleed Size | |||||
|---|---|---|---|---|---|---|
| Width | Height | Width | Height | |||
| Full page: | 6-7/8" | x | 10-1/8" | 8" | x | 11-1/16" |
| 1/2 page horizontal: | 6-7/8" | x | 4-7/8" | 8" | x | 5-7/16" |
| 1/2 page vertical: | 3-1/8" | x | 10-1/8" | 3-7/8" | x | 11-1/16" |
| 1/4 page: | 3-1/8" | x | 4-7/8" | 3-7/8" | x | 5-7/16" |
Career, Education & Events Section Page Sizes:
| Non-Bleed Size | |||
|---|---|---|---|
| Width | Height | ||
| Full page: | 7 1/4" | x | 9 7/8" |
| 1/2 page horizontal: | 7 1/4" | x | 4 3/4" |
| 1/2 page vertical: | 3 1/2" | x | 9 7/8" |
| 1/4 page: | 3 1/2" | x | 4 3/4" |
| 1/8 page: | 3 1/2" | x | 2 1/8" |
Click here for Career, Education & Events Section guidelines.
Submission of Ads:
We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.
Insert Requirements:
a. Inserts supplied size 8 3/8" x 11 3/16", includes 3/16" trim from top and 1/8" from the bottom, outside edges and gutter, live matter to be 1/2" from trim. Jogs to top. Supply multiple leaf
inserts folded: if back-up required, supply flat, 100 lb. textweight maximum for single leaf, 80 lb. textweight maximum for multiple leaf. Multiple leaf inserts over 4 pages must be delivered to the printer folded and sealed at the head (unless spot glued) for proper binding.
b. BRMs: 41/4" x 5" minimum, allow 3/16" head and 1/8" gutter trim and 3/8" from perforation to binding edge. For BRM to run under covers, 7" x 7" minimum. Jogs to top. Reply part must meet USPS regulations. Minimum card stock .007.
c. Sample of insert must be submitted to your Sales Specialist for approval.
d. Quantity and closing date: Contact the Sales Specialist.
e. Carton packing preferred, quantity, publication and issue must be marked on outside of carton.
f. A service charge will be rendered for special printer services or unusual inserts which cause bindery slow-downs or incur additional printer charges. All such requests must be submitted
prior to printing for approval. Consult your Sales Specialist for rates and more information.
2012 Archive
Note:
The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.
Download the 2012 Rate Card PDF
Download the 2012 recruitment rate card PDF
Contacts
Product & Services Advertising Specialist:
Michelle Smith
333 Seventh Avenue
New York , NY 10001
646-674-6537
646-674-6500
Career, Education & Events Advertising Specialist:
Joe Anzuena
Two Commerce Square, 2001 Market Street
Philadelphia , PA 19103
215-521-8532
215-701-2410
Reprints & Distribution Specialist:
Michele Livewell
Two Commerce Square
2001 Market Street
Philadelphia , PA 19103
215-521-8941
Production:
Vernetta Wilson
351 W. Camden Street
Baltimore , MD 21201-2436
410-528-4395
443-451-8149
Printer:
Jeremey Mersmann
1700 James Savage Rd
Midland , MI 48642
989-698-1361
Advertisers Outside the US:
44 0 20 8542 3200
44 0 20 8543 3810
Online Advertising Coordinator:
Miriam Terron-Elder
333 Seventh Avenue, 20th Floor
New York , NY 10001
646-674-6538
646-224-8742