2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Editorial Focus:
The award-winning Emergency Medicine News covers breaking news and trends in emergency medicine. Written with the emergency physician's busy schedule in mind, readers get articles in an easy-to-read format that are informative and engaging. Each month, regular columns and special reports train a laser focus on the rapid developments happening at the forefront of emergency medicine. With renowned columnists such as James Roberts, MD, and Edwin Leap, MD, readers get authoritative perspectives they can't get elsewhere. Regular departments also include Toxicology Rounds, Quick Consult, Journal Scan, Diagnosis Deconstructed, Emergentology, The Speed of Sound, Doc APProvED, The Emergency Airway, and At Your Defense, all written by renowned emergency physicians.

Journal Distribution:
Total Access (Electronic + Print): 33,000
Print Circulation: 33,000

BPA Worldwide Business Circulation Statement, January 2012

Website Usage:
Average Monthly Unique Visitors (US): 16,450
Average Monthly Visits (US): 26,500
Average Monthly Page Views (US): 43,500
eNewsletter Subscribers: 12,900 EMNow eNewsletter Subscribers, 40% Open Rate

Issuance: 12 issues

Frequency: Monthly

Bonus Distribution: Contact Sales Specialist.

Publisher: Theresa Steltzer

Editor: Lisa Hoffman

Placement Policy: Interspersed with editorial.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Physicians specializing in emergency medicine, physicians who have a secondary specialty in emergency medicine and emergency medicine residents.

Web:
www.em-news.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	King Page Color	King Page B/W (PI)	3/4 Page Color	3/4 Page B/W (PI)	Island 1/2 Page Color	Island 1/2 Page B/W (PI)
1x	$9,435	$7,520	$8,585	$6,670	$7,695	$5,510
3x	$9,315	$7,400	$8,490	$6,575	$7,465	$5,440
6x	$9,135	$7,220	$8,325	$6,410	$7,385	$5,295
12x	$8,815	$6,900	$8,055	$6,140	$7,310	$5,070
24x	$8,685	$6,770	$7,955	$6,040	$7,235	$4,955
36x	$8,565	$6,650	$7,730	$5,815	$7,080	$4,855
48x	$8,360	$6,445	$7,585	$5,670	$6,895	$4,780
60x	$8,190	$6,275	$7,555	$5,640	$6,725	$4,615

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

iPad Band Rate Prices:
Cover iPad Band: $11,250
Feature iPad Band: $9,000

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. 2-page: 2.5 times earned B/W (PI) page rate
b. 4-page: 4.5 times earned B/W (PI) page rate
c. 8-page: 8.5 times earned B/W (PI) page rate

Insert rates include the equivalent page value in iPad edition. See iPad specs.

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

King Page	3/4 Page	1/2 Page	1/4 Page	1/8 Page	1/16 Page
$8,625	$7,335	$5,865	$3,885	$2,505	$1,470

Contact your Sales Specialist for volume discounts.

iPad Digital Upgrades:
Video Embedding Fee: $250

Online Rates:

	US Only	Global
Website Banner Rates	$75	$65

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $750

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Career & Events Section Print and iPad Materials Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due
January	11/28/2012	12/03/2012	12/03/2012	12/05/2012	12/20/2012
February	12/31/2012	01/04/2013	01/04/2013	01/07/2013	01/21/2013
March	01/28/2013	01/31/2013	01/31/2013	02/04/2013	02/20/2013
April	03/01/2013	03/06/2013	03/06/2013	03/08/2013	03/20/2013
May	03/29/2013	04/03/2013	04/03/2013	04/05/2013	04/19/2013
June	04/30/2013	05/03/2013	05/03/2013	05/07/2013	05/20/2013
July	05/30/2013	06/04/2013	06/04/2013	06/06/2013	06/20/2013
August	06/28/2013	07/03/2013	07/03/2013	07/08/2013	07/19/2013
September	07/30/2013	08/02/2013	08/02/2013	08/06/2013	08/20/2013
October	08/29/2013	09/04/2013	09/04/2013	09/06/2013	09/20/2013
November	10/01/2013	10/04/2013	10/04/2013	10/08/2013	10/21/2013
December	10/28/2013	10/31/2013	10/31/2013	11/04/2013	11/20/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Saddle Stiched

Journal Trim Size:

10 1/2 x 14

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF
Download the 2012 recruitment rate card PDF

Contacts