2013 Rate Card Selector

Journal Information

This journal is available as an app for iPad^®

Organizational Affiliation:
Official Publication of the American Heart Association

Journal Distribution:
Total Access (Electronic + Print): 500,000
Print Circulation: 500,000

Website Usage:
Average Monthly Unique Visitors (US): 1,550
Average Monthly Visits (US): 3,150
Average Monthly Page Views (US): 9,100

Issuance: 4 issues

Frequency: Quarterly: February, May, August and November

Bonus Distribution: Contact Sales Specialist.

Publisher: Theresa Steltzer

Editor: Cynthia Laufenberg

Placement Policy: Competitive Placement of Advertisement: We strive for a minimum of 4 pages of separation (excluding inserts). Multiples of similar types of drug classes in specialty publications prohibit any guarantee beyond this.

Requirement for Acceptance of Advertising:
Subject to approval by Editor. New copy must be received by the Publisher two weeks before closing date.

Market:
Cardiology patients, their families and caregivers.

Web:
www.heartinsight.com

Run of Journal Rates

Print + iPad Rates:
Page rates apply to inclusion in print and iPad issues.

Volume	2 Page Spread Color	2 Page Spread B/W (PI)	Full Page Color	Full Page B/W (PI)	1/2 Page Color	1/2 Page B/W (PI)
1x	$96,415	$81,915	$48,205	$40,955	$32,765	$27,880
6x	$91,785	$77,100	$45,890	$38,550	$31,220	$26,160
12x	$89,355	$74,575	$44,680	$37,290	$30,335	$25,355
24x	$82,520	$67,460	$41,255	$33,725	$28,020	$22,950
36x	$78,545	$63,330	$39,270	$31,665	$26,695	$21,570
48x	$73,250	$57,825	$36,625	$28,910	$24,935	$19,620
60x	$71,705	$53,010	$35,855	$26,500	$24,380	$18,010
72x	$70,160	$51,625	$35,080	$25,815	$23,825	$17,550
84x	$68,840	$50,255	$34,420	$25,125	$23,385	$17,090
96x	$67,510	$48,875	$33,760	$24,440	$22,945	$16,635

Cover and Preferred Position Rates:
2nd Cover: 50% of earned B/W (PI) page rate
3rd Cover: 25% of earned B/W (PI) page rate
4th Cover: 35% of earned B/W (PI) page rate
TOC, Masthead or other preferred positions: 25% of earned B/W (PI) page rate

iPad Band Rate Prices:
Cover iPad Band: $15,000
TOC iPad Band: $10,000
Feature iPad Band: $10,000

iPad Digital Upgrades:
Video Embedding Fee: $250
HTML 5 Ad Page Quotes: Total page equivalency to be determined with preview. Contact your Sales Specialist.

Inserts:
a. Contact your Sales Specialist for insert rates and quantity.
b. BRCs: earned B/W (PI) page rate

Insert rates include the equivalent page value in iPad edition. See iPad specs.

Online Rates:

	US Only	Global
Website Banner Rates	$35	$25

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Corporate Loyalty Program:

LWW is pleased to offer a Corporate Discount Program based on prior year print and online advertising spend with LWW journals. Discount structure and spending levels are as follows:

Prior Year Spending	Level Discount
$500,000	0.5%
$1,000,000	1.5%
$1,500,000	2.5%
$2,000,000 +	Contact your Sales Specialist.

This discount is guaranteed for the calendar year and will be deducted from the gross for each invoice.

Corporate Growth Program:

*NEW* Growth Discount: For details about our product growth incentive, please contact your Advertising Specialist

Career, Education & Events Section Rates

LWW All Access Recruiting:
The All Access Bundle is the ideal multi-media mix to harness the power of LWW subscribers.

• Every journal subscriber has access to print, iPad^® and website content
• Ads appear across multiple platforms for maximum exposure at one inclusive price
• Page rates apply to inclusion in print and iPad^® issues and a HealthJobsPlus 30-day Standard Specialty Job Posting

Online Rates:

	US Only	Global
Website Banner Rates	$35	$25

Banner rates are listed as NET. The minimum NET buy is $5,000.

Exclusive Most Popular Sponsorship Text Link Rates: $500

Electronic Table of Contents (eTOC) Banner Rates: $500

eNewsletter Banner Rates: Contact your Sales Specialist for custom eNewsletter opportunities.

Incentive Programs:
For incremental incentives and special promotional offers, please contact your Sales Specialist.

Closing Dates

Issue	All Space Reservations Due	Run of Journal Multi-Media iPad Materials Due	Run of Journal Print and Standard iPad Materials Due	Inserts Due	eTOC Banner Materials Due
February	12/07/2012	12/12/2012	12/14/2012	12/21/2012	12/08/2012
May	03/08/2013	03/13/2013	03/15/2013	03/22/2013	03/11/2013
August	06/07/2013	06/12/2013	06/14/2013	06/21/2013	06/10/2013
November	09/06/2013	09/11/2013	09/13/2013	09/20/2013	09/09/2013

Advertising Specs

Online:
Click here for Website Banner, Exclusive Most Popular Sponsorship Text Link, Electronic Table of Contents Banner and eNewsletter Banner Advertising Specs.

iPad:
Click here iPad Advertising Specs.

Print:

Type of Binding:

Saddle-stitched

Journal Trim Size:

8" x 10 1/2"

Paper Stock:

Inside pages: 50 lb. gloss
Covers: 100 lb. gloss

Submission of Ads:

We prefer and strongly recommend the submission of ads via High-Resolution Digital Media as follows: Required format is PDF: Adobe Acrobat 6.0 + up. Media Requirements: CD-ROM. Electronic Transfer: Internet, FTP. Please contact your Production Associate for FTP information. Ads must be complete and sized at 100% (confirm final trim size of journal). Ad size needs to include necessary bleeds (minimum bleed allowance = 1/8" each side). All fonts and graphics must be embedded; Type 1 fonts are recommended. Ads must be saved as high resolution for print publication (minimum of 300dpi for half tone times, 600dpi for images containing pictures and text, 1200dpi for lineart). Four-color solids should not exceed SWOP density of 300%. Convert all RGB to CMYK.

Other Information:

Insert Specifications: Please contact Stacy Drossner at 215-628-6567

2012 Archive

Note:

The links below provide access to the final version of the previous year's rate card, as well as any recruitment, media kit, or AAN guideline PDFs available.

Download the 2012 Rate Card PDF
Download the 2012 full media kit PDF

Contacts